Brand & Communications Lead, X15ventures

2 weeks ago

Sydney, Australia Commonwealth Bank Full time

**Brand and Communications Lead, x15ventures**

**Let’s introduce ourselves**

We’re a venture scaler powered by CommBank. We build, buy, and invest in startups that will benefit the bank’s 15 million customers and beyond. We’re navigating the space between corporate and startup worlds and harnessing the collision of careers, ideas and expertise to help build and scale the next generation of digital businesses.

Access the space between corporate and start up. Where careers collide with possibility. Your x15ventures advantage.

**A little bit about your people**

You’re part of a community of unique expertise, backgrounds and talent. Humans that come together and do things just a little bit differently, the x15 way. We’re united by a love of a puzzle and finding solutions. We’re not shiny, we’re not “tech bros” and don’t operate in a ‘hustle culture’.

We give our people access to a space between corporate and startup, where they’re able to explore, innovate and create without fear.

We're guided by both head and heart. We’re aware, attuned, and always act to help others. We don't hide the human stuff. We’re more than just job titles.

We lead with grit and grace. We have a big bold vision. No one (Including us) has nailed what we're trying to do. We find this exciting.

At x15, we find a way. We're tenacious, resilient and do what's right - even if it's hard.

**Where do you fit?**

We’re looking for a Brand and Communications Lead who is a highly capable self-starter to operate as both a brand custodian and a strategic communications consultant for x15ventures within the wider CBA group.

You’ll own and deliver x15’s brand, communications and content strategy - building community, engagement and desirability amongst our target audience. This will span PR and media relations, social and content, sponsorships and partnerships.

You’ll also provide guidance and strategic communications support to our portfolio of ventures, so in addition to managing x15’s positioning in market, you’ll establish strategic communications as a service to support our venture portfolio. Working closely with our venture teams at various stages of growth to help craft and develop their narrative, audience-specific messaging, and key points of difference.

You can expect to grow and lead a small team to help you achieve these objectives and will report to the Head of Marketing and Growth in x15ventures and form part of the wider CBA group.

**How you will make your mark**
- Design and implement x15’s owned, earned and paid content strategy - defining the pillars, key messages and themes we expect will fuel brand awareness and consideration.
- Own all x15 external communications - often crafting the narrative yourself. This will include prep for things like press days, analyst briefings, new venture launches, keynote speaking events, crisis comms, hosted meetups etc.
- Manage the content production cycle coordinating media outlets, influencers, digital producers, writers, designers - whatever you need to bring your pillars to life (you’ll likely hire a social and content marketer early on but we want you to be willing and able to roll up your sleeves and execute too)
- Lead and manage our media relations (working collaboratively with CommBank corporate comms when it makes sense) establishing an x15 and venture appropriate network of press contacts and media outlets.
- Work with ventures in a way that will provide strategic communications direction (narrative, key messages etc), and better enables network effects as you’ll have visibility across what each venture is doing in their (self-managed) awareness and PR efforts.
- Train, coach and support key spokespeople to represent x15 or their ventures in the public domain.

**Let’s talk about the skills we’re after**
- Significant experience in strategic communications, content and brand building - ideally supporting a portfolio of start-ups in financial and consumer media.
- Proven experience navigating the media landscape and established relationships within the startup media ecosystem.
- The ability to think strategically, problem solve creatively and execute with a love for detail - balancing both brand and commercial objectives.
- A knack for verbal and visual storytelling with excellent written and verbal communication skills.
- Experience managing complex stakeholder relationships and driving outcomes when managing competing priorities.
- An entrepreneurial mindset and a willingness to be hands-on (ideally, you’ve worked in or around startups - fintech or venture models even more desirable)
- Strong project management, stakeholder management, and organisation skills
- A highly collaborative style and a growth mindset

**Why join our x15 community?**

x15ventures is where careers collide with possibility. Our people get access to a range of benefits which really is just the icing on the cake. This is your x15advantage as part

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