Brand Marketing Manager I B2B

4 weeks ago


Melbourne, Australia Mars Recruitment Full time

The Brand Marketing Manager will partner with the Product team to develop a cohesive marketing strategy of their private label brands. The Brand Marketing Manager will develop and deliver agreed brand go-to-market strategies and report on the progress of brand campaigns/initiatives, and brand performance.

**Responsibilities**:

- Develop Private Label brand logo guidelines/packaging templates/positioning/brand pillars/value proposition for a portfolio of brands, determining level of support/activation required, including trademarks management
- Create go-to-market plans for key brand/product launches determining key selling channels, recommended market pricing and marketing support required for success
- Build key brand assets, and product content for execution through catalogues, digital/print media, market activation team, networks and external customer marketing channels
- Create Brand media campaigns key private label brands for key brands to drive brand awareness and customer demand
- Utilise external agency partners (brand/research/design/media) to best deliver the strategic work/priorities
- Support brand strategy creation and quarterly/annual business planning
- Input into portfolio strategy - including category, channel, and distribution, areas of competitive advantage
- Understand the product categories, channels, customers, suppliers and competitive environment of the market segment and how best to target the customer/consumer audiences

Qualifications:

- Tertiary qualifications in Business/Marketing
- 5+ years Product Marketing experience and exposure to the full marketing mix, preferably in Retail, FMCG, Hardware or Automotive - B2B or B2C



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