Product Marketing Coordinator

4 days ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

Fixed term, 12 months full time opportunity

Fantastic opportunity to contribute to a life-giving purpose

Located in Melbourne with a hybrid work model

This is your opportunity to find a life-giving purpose

**As an organisation our purpose is simple**: to give life. It’s at the centre of everything we do. As part of the Lifeblood team, you’ll have the opportunity to contribute to this life-giving purpose and grow your career. We’re committed to ensuring you have the ability to innovate, learn new skills, and embrace new challenges - all while making a difference in the lives of countless others.

Lifeblood has an inspiring opportunity for you

As a Product Marketing Coordinator, you will support the Product Marketing and Customer Experience Manager to develop and deliver the Strategic Marketing Plan for new Lifeblood product lines, with the key objective of achieving market growth and customer experience optimisation.

Using your strong stakeholder skills, you’ll collaborate across the Marketing team to draft and submit creative briefs that deliver on the product’s strategic goals, coordinate cross-divisional input and approvals, assist in the delivery of Customer Experience (CX) programmes, and support the Donor Coordinators in all their marketing needs to deliver on Donor Acquisition targets and improve donor retention.

Sound interesting? Here’s what we’re looking for;
Degree qualified in Marketing or similar discipline

An understanding of product development and customer experience optimisation

Experience in supporting customer journey mapping both internally and externally

Experience in coordinating marketing campaigns, photoshoots, events and workshops

Experience writing briefs for Marketing and digital teams that deliver on the strategic goals.

Coordination of marketing streams for new product planning and launches

Good working knowledge of PowerPoint and ability to create excellent presentation slides.

Experience in writing compelling copy for content across multiple channels with a heavy focus on the digital channels

Ability to craft key messages and call to action (CTAs) based on the objectives of the brief

Excellent organisational skills with attention to detail.

This is a fixed term, 12 months full time opportunity based in Melbourne, with a hybrid work model of working from home and from our office located in West Melbourne (10 min walk from Southern Cross and Flagstaff Station)

Thrive in a diverse culture that cares for your wellbeing

At Lifeblood, we welcome different perspectives and backgrounds and we’re proud to foster an environment where people can come together to achieve their very best. That’s why we don’t believe in one-size-fits-all - especially when it comes to your wellbeing. Every employee is unique and we’ve developed a range of initiatives to look after the varying needs of all our people.

As part of the Lifeblood team you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more.

Next steps

If selected, you’ll be required to complete a number of background checks — don’t worry, we’ll help you through this process.

Our facilities are Covid-19 safe places

Click here to learn how we're protecting donors, volunteers, patients and our people.

A number of states have mandated that Lifeblood employees must be vaccinated to perform work for us. Please make sure that you are able to comply with these government requirements, or have the appropriate medical exemption information available.

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