Marketing Coordinator

2 weeks ago

West Perth, Australia Training Alliance Group Full time

Are you a dynamic and results-driven marketing professional with a passion for education and employment services? We are seeking a highly motivated Marketing Coordinator to join our team. This role offers an exciting opportunity to contribute to the growth and success of our organisation.

**About us**

Training Alliance Group is a leading provider of education and employment services in Western Australia and is expanding into NSW. Our team works hard every day to support individuals in achieving their employment and education goals, through our two RTOs and programs such as Workforce Australia, Transition to Work, Employability Skills Training, Self-Employment Assistance and Parent Pathways program

We focus on building a success culture based on integrity, attention to detail and exceptional customer service. This allows each team member to develop their skills and enjoy implementing employment solutions for individuals, businesses and the broader community.

**About the role**

As Marketing Coordinator, you would be in charge of marketing activities across different channels, and the production of collateral such as flyers and other materials. The role works collaboratively across our business and stakeholder groups and offers an opportunity to put all your learning into action.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies to promote our range of RTO and Employment services.
- Create engaging content, such as website copy, blog posts, and marketing materials.
- Analyse marketing data to measure campaign effectiveness and identify areas for improvement.
- Build and maintain strong relationships with external communications agencies.
- Collaborate with agencies to develop and execute effective marketing campaigns.
- Collaborate with external web developers to maintain and update the company website.
- Track website analytics and identify opportunities for improvement.
- Understand SEO best practices and work with web developers to optimise website content.
- Assist with SEM campaigns.
- Manage agency budgets and invoicing
- Support media relations activities, including press releases, media pitches, and interviews.
- Build and maintain strong relationships with internal and external stakeholders, including industry partners, government agencies, and media outlets.
- Supervise and mentor a team of marketing professionals, providing guidance and support.
- Lead cross-functional teams to achieve marketing objectives and deliver exceptional results.
- Manage multiple projects simultaneously, prioritising tasks effectively and meeting deadlines.
- Travel to various locations to attend industry events, conferences, and client meetings.

**About you**
- You’re a confident communicator. You can engage with our course participants, business partners and people across the business, with a nose for a ‘good news’ story along the way.
- You can think creatively about ways to promote our courses and programs, our work and achievements, and celebrate the people and partners we deal with.
- You have a laser focus for organising and prioritising your work in a busy environment.
- Your basic graphic design skills and familiarity with programs such as Adobe Creative Suite means you can create digital and other content for a range of purposes.
- As a marketing professional, you can effectively draft and leverage content across social media, website, digital marketing and external/stakeholder communication channels.
- You understand that marketing is strategic so you can analyse, plan and report on activities to meet TAG’s business objectives.

**Qualifications and Experience**:

- Degree qualification in marketing, communications, or a related field.
- Minimum of 2 years’ experience in marketing, essentially within the RTO and Employment services sector.
- Proven ability to manage and lead teams.
- Strong interpersonal and communication skills.
- Demonstrates Cultural competency
- Excellent time management and organisational skills.
- Proficiency in marketing automation tools and software.
- Ability to travel as required.

**We are looking to welcome a passionate person to our team and find the ‘right fit’ for you and our company. **Even if you are starting out or in the early years of your career, if you have demonstrated skills, a portfolio and an appetite for dedicated work and growth, then we want to hear from you.

If interviewed, you will be asked for examples of your work (social media, digital marketing, print and other promotional material you may have produced)and asked to participate in a practical exercise to produce a piece of marketing collateral.

Training Alliance Group is an equal opportunity employer and Aboriginal and Torres Strait Islander people are encouraged to apply.

Pay: $70,000.00 - $75,000.00 per year

Work Authorisation:

- Australia (preferred)

Work Location: In person

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