Marketing Growth Manager

1 week ago

Darlinghurst, Australia Specialty - Operations Support Full time

If you haven't heard of us already, you will. Jimmy Brings is a pioneer in the on-demand alcohol industry in this country, and is on a mission to change the way Australians drink.

We are not like other companies or startups. We aren't corporate. We aren't a startup that behaves like a corporate but allows t-shirts. We love individuality, passion and creativity. We are a small team who love our brand and our vision, and every time we deliver a delicious, great value bottle of wine in under 30mins... we get all gooey on the inside

**About the role**
As the Marketing Growth Manager for Jimmy Brings, your role is to achieve commercial and customer objectives through the acquisition of new customers and improved online conversion.

**Responsibilities for this role include**:

- Develop a strategy to acquire new customers to register and make a purchase with Jimmy Brings
- In collaboration with the Merch team, develop the trade plan which will be promoted through owned and paid channels
- Responsible for developing and leading the end-to-end planning, implementation, analysis & optimisation of paid digital activity with our paid media agency
- Identify audience targeting strategies to drive incremental reach and sales volume.
- Embed ‘test, learn and optimise’ into all existing activity and new media formats/opportunities
- Identify opportunities on the website and app to implement a CRO testing plan, and mechanisms in place to feed positive results into the product roadmap
- Collaborate with other Endeavour Brands to take a group wide portfolio approach to how we use paid media
- Work closely with the wider Marketing team to seamlessly bring brand and digital campaigns to life across all channels

**About you**
To be successful in this role, you will have a creative flair with a growth mindset. Ideally you will demonstrate considerable experience in the following key areas:

- Extensive experience in a commercial environment including experience within ecommerce trading
- Strong analytical and commercial skills
- Excellent communication skills - both written & verbal
- Experience managing 3rd party agencies
- Experience in trading performance media channels and working in a high growth online environment will be highly regarded
- We are focused on inclusion and diversity as Ways of Working. If you meet a number of the requirements (and not all), we encourage you to apply.

**The Perks**
- Excellent remuneration package and flexible working in every sense.
- Everyday Rewards Card which gives you access to exclusive employee discounts across Woolworths, BIG W and Endeavour Group brands (Jimmy Brings, BWS, Dan Murphy’s, etc) as well as discounts at our ALH Venues
- Headspace days - no meetings company wide
- Flexible working arrangements are encouraged and our norm
- Training and development - we pride ourselves in helping you realise your potential and give you the opportunity to be innovative
- An exciting career - as our business grows, so do the opportunities for our people

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.

**We’d love to hear from You**

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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