Performance Marketing Specialist

2 weeks ago

Burleigh Heads, Australia Grace Loves Lace Full time

**_Grace Loves Lace_**_ _**is the largest direct to consumer bridal fashion brand worldwide. With global showrooms and a huge presence across the US and Europe, GRACE has become a leader in the modern bridal world. An opportunity has become available for a motivated **_Full-Time_** **_Performance Marketing Specialist _**to join our head office team based in beautiful Burleigh Heads.

**The Role**:
Reporting to the Digital Marketing Manager you will work collaboratively with the wider marketing team specialising in advertising performance and analytics. In this role you will have a deliver a performance-based approach to plan and implement innovative multi-channel digital strategy in order to drive global showroom appointment bookings and sales growth

We are looking for an experienced Digital Marketing specialist who has strong proven experience in Paid Performance Advertising looking to grow their skillset working with a global brand

**Key Responsibilities**:

- Design and manage the delivery and performance of all in-house advertising strategies (**Meta, Google, Google Analytics, Pinterest, Yelp and Tik Tok)**:

- Conduct research on markets, competitors, new technology, and industry trends and report on findings
- Brainstorm and research new innovative brand growth and sales strategies with Digital Marketing Manager
- Create and manage the planning and execution of digital marketing strategies across web, search engine marketing, social media, display advertising, youtube advertising and shopping campaigns
- Perform multi-variant split testing on ad campaigns to determine winning ad creative and copy
- Write and implement compelling copy for all advertising channels with a key focus on localisation
- Support the PR team with delivery of 3rd party advertising strategies and directory listings
- Work with the Digital Marketing Manager to manage and analyse campaign budgets, structuring campaigns to achieve lead and bookings targets
- Manage monthly advertising spend in conjunction with Digital Marketing Manager and report on ROI of all budget utilized
- Manage all catalogue integrations to reflect true representation of product information on product XML feeds
- Resolve technical issues pertaining to campaign and tracking set up (Google Tag Manager, XML Feed, UTM parameters etc).
- Brief in ad campaign artwork to graphic designers
- Collaborate with the Creative team and provide weekly data, performance insights and recommendations on channel performance
- Conduct frequent advertising audits and report on ROI
- Assist in crafting and coordinate the execution of marketing plans for product launches, showroom launches and always on campaigns
- Work with Creative team to ensure all content used in advertising has appropriate usage rights needed
- House and manage advertising content in libraries working with the Graphic Designers

**Essential Knowledge & Experience Required**:

- Have a minimum of 3-4 years experience in a similar Specialist role
- Bachelors degree in marketing/business or similar field
- Have a solid understanding of the latest digital marketing trends and PPC best practices
- Experience in managing Google Ad accounts with large ad spends
- Experience in paid social advertising campaigns using Facebook Ads Manager
- Experience with SEM and keyword research tools
- Ability to find and communicate meaningful insights from **Google Analytics**
- Ability to write creative copy and has a keen creative eye
- Time management skills and the ability to prioritise own workflow
- Strong written and verbal communication skills
- Ability to inspire others and work independently or collaboratively within a team environment
- Ability to effectively contribute to brainstorming and other idea generation activities
- Alignment with Grace Loves Lace Mission and Values
- Experience in Fashion and or Luxury Retail industry would be beneficial.

**Our Benefits**
- Work in beautiful Burleigh Heads with great cafes on every corner
- Flexible hybrid working arrangements are available (3 days per week in the office are required)
- We love our coffee - awesome free barista style coffee onsite
- Massages once a month
- Pet friendly workspaces
- Be a member of a highly passionate team in a growing business that is expanding both nationally and internationally
- Continued support and development opportunities
- Mental health and wellness support through our free EAP program
- Generous staff discounts, team rewards, monthly employee recognition program, bi-annual team celebrations and much, much more.

  • Performance Marketing Specialist

    4 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    **_Grace Loves Lace_**_ _**is the largest direct to consumer bridal fashion brand worldwide. With global showrooms and a huge presence across the US and Europe, GRACE has become a leader in the modern bridal world. An opportunity has become available for a motivated **_Full-Time_** **_Performance Marketing Specialist _**to join our head office team based in...

  • Performance Media Specialist

    2 months ago

    Burleigh Heads, Australia Move With Us Full time

    **Move With Us** is on a mission to empower women to build stronger minds, bodies and habits along their personal health journey. Through our popular Move With Us App, we have created a movement that has transformed the lives of hundreds of thousands of women worldwide. And we're just getting warmed up... The **Performance Media Lead** is responsible for...

  • Digital Marketing Specialist

    5 days ago

    Burleigh Heads, Queensland, Australia Grace Loves Lace Full time

    _Grace Loves Lace__ _is the largest direct to consumer bridal fashion brand worldwide. With global showrooms and a huge presence across the US and Europe, GRACE has become a leader in the modern bridal world. An opportunity has become available for a motivated _Full-Time_ _Digital Marketing Specialist - PPC _**to join our head office team based in beautiful...

  • Lead Generation Specialist

    4 days ago

    Burleigh Heads, Australia Marketing Together Full time

    Huge earning potential with uncapped commissions - Potential career progression - Fun, lively and family orientated environment Marketing Together is an international Sales & Marketing Company with over 10 years experience as the market leader in their field. We are based with a team of 40 staff in luxury offices in beautiful Burleigh Heads on the Gold...

  • Digital Marketing Specialist

    3 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    **_Grace Loves Lace_**_ _**is the largest direct to consumer bridal fashion brand worldwide. With global showrooms and a huge presence across the US and Europe, GRACE has become a leader in the modern bridal world. An opportunity has become available for a motivated **_Full-Time_** **_Digital Marketing Specialist - PPC _**to join our head office team based...

  • Digital Marketing Specialist

    3 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    **_Grace Loves Lace_**_ _**is the largest direct to consumer bridal fashion brand worldwide. With global showrooms and a huge presence across the US and Europe, GRACE has become a leader in the modern bridal world. An opportunity has become available for a motivated **_Full-Time_** **_Digital Marketing Specialist - PPC _**to join our head office team based...

  • Affiliate Marketing Specialist

    2 weeks ago

    Burleigh Heads, Australia Princess Polly Full time

    We are seeking an experienced Affiliate Marketing Specialist to join our team and drive growth across our global affiliate programs. In this role, you will work closely with the Affiliate Marketing team to create and implement strategies, optimise campaigns and manage relationships with publishers, ensuring the overall success of our affiliate...

  • Affiliate Marketing Specialist

    4 weeks ago

    Burleigh Heads, Australia Princess Polly Full time

    Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online...

  • Affiliate Marketing Specialist

    3 weeks ago

    Burleigh Heads, Australia Princess Polly Full time

    Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online...

  • Telephone Based Sales Agent

    4 weeks ago

    Burleigh Heads, Australia Marketing Together Full time

    Huge earning potential with weekly salary & uncapped commissions ($85,000 OTE) - Office based in Burleigh Heads on the Gold Coast!!!! - Fun, lively and team oriented environment!! Marketing Together is an international Sales & Marketing Company with over 10 years experience as the market leader in our field. We work with the best businesses across the...

  • Telephone Based Sales Agent

    3 weeks ago

    Burleigh Heads, Australia Marketing Together Full time

    Huge earning potential with weekly salary & uncapped commissions ($85,000 OTE) - Office based in Burleigh Heads on the Gold Coast!!!! - Fun, lively and team oriented environment!! Marketing Together is an international Sales & Marketing Company with over 10 years experience as the market leader in our field. We work with the best businesses across the...

  • Telephone Based Sales Agent

    3 weeks ago

    Burleigh Heads, Australia Marketing Together Full time

    Huge earning potential with weekly salary & uncapped commissions ($85,000 OTE) - Office based in Burleigh Heads on the Gold Coast!!!! - Fun, lively and team oriented environment!! Marketing Together is an international Sales & Marketing Company with over 10 years experience as the market leader in our field. We work with the best businesses across the...

  • Telephone Based Sales Agent

    2 weeks ago

    Burleigh Heads, Australia Marketing Together Full time

    Huge earning potential with weekly salary & uncapped commissions ($85,000 OTE) - Office based in Burleigh Heads on the Gold Coast!!!! - Fun, lively and team oriented environment!! Marketing Together is an international Sales & Marketing Company with over 10 years experience as the market leader in our field. We work with the best businesses across the...

  • Ecommerce Specialist

    2 weeks ago

    Burleigh Heads, Australia Periscope Digital Group Full time

    Do you have the skills, knowledge & passion to match our team & clients? - Ecommerce Project Executive required - Driven, Skilled, Good Humans only need apply - Opportunity to grow your career in a fast-paced “agency” environment - Burleigh Heads, Gold Coast based - Remuneration commensurate with skills & experience PeriscoPe is Digital Growth Partner...

  • Head of Digital Marketing

    5 days ago

    Burleigh Heads, Queensland, Australia Grace Loves Lace Full time

    _Grace Loves Lace_ **is an Australian founded global bridal brand known for its unique and ethereal wedding dresses. Founded by Megan Ziems in 2010, we have a remarkable history of disrupting the traditional bridal industry and have redefined the wedding dress experience. With 220+ employees, 26 showrooms and a huge online and showroom presence across US,...

  • Business to Business Appointment Setting

    2 weeks ago

    Burleigh Heads, Australia Marketing Together Full time

    **Are you a persuasive communicator with a talent for building relationships over the phone?** We are currently seeking a motivated and energetic Appointment Setter to join our sales team. If you have a passion for engaging with potential clients, setting appointments, and driving business growth, this is the perfect opportunity for you! - We work with...

  • Head of Digital Marketing

    4 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    **_Grace Loves Lace_** **is an Australian founded global bridal brand known for its unique and ethereal wedding dresses. Founded by Megan Ziems in 2010, we have a remarkable history of disrupting the traditional bridal industry and have redefined the wedding dress experience. With 220+ employees, 26 showrooms and a huge online and showroom presence across...

  • Head of Digital Marketing

    2 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    **_Grace Loves Lace_** **is an Australian founded global bridal brand known for its unique and ethereal wedding dresses. Founded by Megan Ziems in 2010, we have a remarkable history of disrupting the traditional bridal industry and have redefined the wedding dress experience. With 220+ employees, 26 showrooms and a huge online and showroom presence across...

  • Social Media

    3 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    We are looking to base this role either from our Global HQ in Burleigh Heads on the Gold Coast, Australia or from our LA, California, USA working space located in Santa Monica, LA. **The Role**: **Key Responsibilities**: - Development and optimisation of channel strategy for all owned channels - Organic Social Media and EDM - Oversee the production of...

  • Social Media

    3 weeks ago

    Burleigh Heads, Australia Grace Loves Lace Full time

    We are looking to base this role either from our Global HQ in Burleigh Heads on the Gold Coast, Australia or from our LA, California, USA working space located in Santa Monica, LA. **The Role**: **Key Responsibilities**: - Development and optimisation of channel strategy for all owned channels - Organic Social Media and EDM - Oversee the production of...