Digital Marketing Specialist

3 weeks ago

Burleigh Heads, Australia Grace Loves Lace Full time

**_Grace Loves Lace_**_ _**is the largest direct to consumer bridal fashion brand worldwide. With global showrooms and a huge presence across the US and Europe, GRACE has become a leader in the modern bridal world. An opportunity has become available for a motivated **_Full-Time_** **_Digital Marketing Specialist - PPC _**to join our head office team based in beautiful Burleigh Heads.

**The Role**:
Reporting to the Digital Marketing Manager you will work collaboratively with the wider marketing team specialising in advertising performance and analytics. In this role you will have a deliver a performance-based approach to plan and implement innovative multi-channel digital strategy in order to drive global showroom appointment bookings and sales growth

This is a great opportunity for an experienced Digital Marketing professional experienced in PPC advertising who is looking to take the next step in their career.

**Key Responsibilities**:

- Conduct research on markets, competitors, new technology, and industry trends and report on findings
- Brainstorm and research new innovative brand growth and sales strategies with Digital Marketing Manager
- Create and manage the planning and execution of digital marketing strategies across web, search engine marketing, social media, display advertising, youtube advertising and shopping campaigns
- Design and manage the delivery and performance of all in-house advertising strategies (Meta, Google, Pinterest, Yelp and Tik Tok)
- Perform multi-variant split testing on ad campaigns to determine winning ad creative and copy
- Write and implement compelling copy for all advertising channels with a key focus on localisation
- Support the PR team with delivery of 3rd party advertising strategies and directory listings
- Work with the Digital Marketing Manager to manage and analyse campaign budgets, structuring campaigns to achieve lead and bookings targets
- Manage monthly advertising spend in conjunction with Digital Marketing Manager and report on ROI of all budget utilized
- Manage all catalogue integrations to reflect true representation of product information on product XML feeds
- Resolve technical issues pertaining to campaign and tracking set up (Google Tag Manager, XML Feed, UTM parameters etc).
- Brief in ad campaign artwork to graphic designers
- Collaborate with the Creative team and provide weekly data, performance insights and recommendations on channel performance
- Conduct frequent advertising audits and report on ROI
- Assist in crafting and coordinate the execution of marketing plans for product launches, showroom launches and always on campaigns
- Work with Creative team to ensure all content used in advertising has appropriate usage rights needed
- House and manage advertising content in libraries working with the Graphic Designers

**Essential Knowledge & Experience Required**:

- Have a minimum of 3 years experience in a similar role
- Bachelors degree in marketing/business or similar field
- Have a solid understanding of the latest digital marketing trends and PPC best practices
- Experience in managing Google Ad accounts with large ad spends
- Experience in paid social advertising campaigns using Facebook Ads Manager
- Experience with SEM and keyword research tools
- Ability to find and communicate meaningful insights from Google Analytics
- Creative flair and keen creative eye
- Time management skills and the ability to prioritise own workflow
- Strong written and verbal communication skills
- Ability to inspire others and work independently or collaboratively within a team environment
- Ability to effectively contribute to brainstorming and other idea generation activities
- Alignment with Grace Loves Lace Mission and Values
- Experience in Fashion and or Luxury Retail industry would be beneficial.

**Our Benefits**
- Work in beautiful Burleigh Heads with great cafes on every corner
- Flexible hybrid working arrangements are available (3 days per week in the office are required)
- We love our coffee - awesome free barista style coffee onsite
- Massages once a month
- Pet friendly workspaces
- Be a member of a highly passionate team in a growing business that is expanding both nationally and internationally
- Continued support and development opportunities
- Mental health and wellness support through our free EAP program
- Generous staff discounts, team rewards, monthly employee recognition program, bi-annual team celebrations and much, much more.

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