Social Media

3 weeks ago

Burleigh Heads, Australia Grace Loves Lace Full time

We are looking to base this role either from our Global HQ in Burleigh Heads on the Gold Coast, Australia or from our LA, California, USA working space located in Santa Monica, LA.

**The Role**:
**Key Responsibilities**:

- Development and optimisation of channel strategy for all owned channels - Organic Social Media and EDM
- Oversee the production of strategic content release plans by Social Media Co-Ordinator & Influencer Specialist for daily execution, projects, launches, campaigns, and events
- Provide direction to Social Media Co-Ordinator to formulate daily, weekly and monthly social pushes based on sales, showroom, and digital data across Tik Tok, Instagram, Pinterest, Facebook & Linked In.
- Develop the EDM strategy, brief & execute EDM campaigns, build flows and automation to promote and assist sales strategies and nurture customer journey
- Analyse EDM campaign & flow performance to obtain ROI and shape future EDM strategies
- Run monthly content planning meetings creating points of action and content plans for Social Media
- Create clear briefs for the brand team to curate social content based on USP’s of specific posts/stories/edm
- Ensure all content shared on social channels is correctly credited/tagged
- Assistance with the blog strategy and promotion of blog content
- Assist Marketing Head to create long-term content marketing calendars that align with wider business calendar of events
- Work with wider marketing and PR team to execute strategy aligned with the wider business objectives and support with influencer strategy
- Industry development and research including new platforms, technologies, and standards
- Research trending tracks and content types to increase the overall performance of organic channels
- Ensure diversity and Inclusion KPI’s are achieved across all social channels
- Oversee the management of direct reports for daily execution, projects, launches, campaigns and events
- Oversee Influencer partnerships, gifting & outreach strategy with Influencer Specialist.

**Essential Knowledge/Behaviours Required**:

- Bachelor’s degree in business/Marketing
- Minimum 5 year’s experience in similar roles creating, editing, and promoting engaging content across social media channels
- Thorough understanding of social media trends and best practice
- Thorough understanding of EDM database management, integrations, and customer journey planning
- Familiar with social media platforms such as Tiktok, Facebook, Pinterest and Instagram
- Demonstrates effective time management and organisational skills
- Ability to multi-task in a fast-paced environment
- A high attention to detail with impeccable written and oral communication skills is essential
- Strong analytical skills and data driven decision making with knowledge of online metrics and analysis
- Ability to meet daily goals and deadlines
- Ability to inspire others and work independently or collaboratively within a team environment
- Intermediate to advanced skills in Microsoft Office Suite
- Intermediate to advanced skills using Adobe Photoshop, CMS such as WordPress, Shopify, Klaviyo, Facebook Insights, Google Analytics
- Alignment with the Grace Loves Lace Mission and Values

**Desired Knowledge/Behaviours**:

- Experience with fashion/retail environment in a similar role
- Previous experience using Adobe InDesign (basic), EDM database platforms, Iconosquare

**Our Benefits**:

- Work in beautiful Burleigh Heads with great cafes on every corner
- We love our coffee - awesome free barista style coffee onsite
- Hybrid work from home available (2 day per week)
- Employee Discount Platform across a range of major Australian retailers
- Car Novated Leasing/Salary Packaging available through Flare
- Pet friendly workspace
- Be a member of a highly passionate team in a growing business that is expanding both nationally and internationally
- Continued support and development opportunities
- Generous staff product discounts, team rewards, monthly employee recognition program, bi-annual team celebrations and much, much more

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