Library Engagement Officer

3 weeks ago

Melbourne, Victoria, Australia Hume City Council Full time
Job Description
  • Permanent Fulltime role
  • $81,672.54 per annum plus Superannuation
  • Join the Libraries team

Hume City Council is one of Australia's fastest growing and culturally diverse councils. We put the customer and our community at the centre of all that we do, ensuring our services are efficient and accessible.

Hume Libraries is a contemporary Library Service, located on the northern fringes of Melbourne.

Data from the 2021 Census showed that 155 languages are spoken in Hume City, with almost 49% of the population speaking a language other than English.

What you'll be doing:
  • Develop and deliver innovative online engagement strategies to increase the Hume Libraries membership base and drive engagement, interaction, and awareness of services
  • Under guidance of the Coordinator Library Engagement & Partnerships, act as Hume Libraries' liaison with external designers and the central Strategic Communications team to ensure support in the effective, timely delivery of all promotional activities
  • Manage Hume Libraries' digital channels, including website, social media, events calendar and e-newsletters
  • Graphic design of branded print and digital collateral for library activities, events, programs, reports and collections using the Adobe suite in line with various style guides
  • Graphic design of promotional collateral to support campaigns including digital screen advertising, brochures, bookmarks, posters and postcards where needed.
  • Drive enhanced community engagement with Hume Libraries by increasing set benchmarks to an identified and agreed percentage point
  • Identify and support relevant cross-promotional opportunities within the team, Department and wider organisation
  • Liaise with Hume Libraries' programs and collections teams to develop and distribute promotional materials to the community. This will include, but is not limited to, monthly calendars and newsletters.
  • Plan and distribute member attraction, promotional and event materials to key locations for maximum attraction and visibility
  • Support library coordinators in the planning, development and delivery of targeted promotional campaigns including using sponsored social media, analytic tools and other outreach initiatives.
  • Support the content management planning of the Hume Libraries social media profile through planning, content management and moderation and adhering to all relevant policies and guidelines. This includes developing video content.
  • Represent Hume Libraries on the Public Libraries Victoria Marketing, Advocacy & Engagement Special Interest Group.

The skills and experience you'll bring to the role:
  • Demonstrated experience in the creation of creative, unique and engaging content for social media, and ability to utilise analytic tools to measure success
  • High level of proficiency in utilising the full suites of Microsoft Office and Adobe software
  • Demonstrated ability to write, proof and edit engaging content for websites, newsletters and brochures.
  • Demonstrated ability to work collaboratively in a team environment and positively contribute to the team.

Required Certifications & Qualification
  • Degree or Diploma in Marketing, Communication, Advertising or Media studies with little or no experience; or lesser formal qualifications with work skills and relevant experience in a similar role in a library or community setting.
  • Current driver's licence.

Why Hume City Council?

A leader in local government, we're committed to creating an inclusive and collaborative work environment that is guided by our values:

We're better, every day: We give things a go and value progress over perfection. We have permission to go for it and are expected to reflect and learn.

We're in it together: At Hume, everyone matters. We Welcome and include all. Respect and safety are expected.

We show up: We empower and trust others and own our work. We rise to the challenges and are expected to do what we say we will.

All for Hume: We strive to achieve our best for the Hume Community. We are proud and passionate about working towards better outcomes and expect they are at the centre of everything we do.

We offer a competitive salary package, professional development opportunities, and a supportive work environment.

A child safe organisation and an equal opportunity employer. Council encourages people of all ages, people with disability, Aboriginal and Torres Strait Islander people, LGBTIQA+ people and people from culturally diverse backgrounds to apply.

All candidates will be required to undertake background and probity checks including Reference Checks, Working with Children Check, and a Criminal Record Check.

Additional Information

Position Description
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