Creative Lead

3 weeks ago

Sydney, New South Wales, Australia White Fox Boutique Full time
Overview

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide. Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere. We're looking for a Creative Lead who lives and breathes fashion and content creation, and knows how to turn a product launch into a viral social moment. You'll own the creative direction of shoots, campaigns, and launches - keeping everything on-brand, fresh, and trend-driven. From directing campaigns and managing product launches to capturing feed-worthy content, you'll lead the creative process end-to-end.

Responsibilities
  • Lead and manage the end-to-end creative process for product shoots, campaigns, and launches, from concept to execution, ensuring deadlines are met in a fast-paced environment
  • Provide creative and art direction across imagery, graphics, and campaign visuals, ensuring consistent alignment with brand identity
  • Bring bold, trend-driven concepts to life and develop innovative, creative ideas for product launches, tiered campaigns, brand projects and promotions
  • Balance creative vision with commercial objectives, making data-driven decisions on what visuals will perform and resonate best
  • Direct and shoot campaigns in Australia and overseas, ensuring top-quality execution and brand consistency
  • Capture feed-worthy content using iPhone and digi-cam - with a sharp eye for detail and aesthetics that feel real, current and scroll-stopping
  • Collaborate with the wider creative, marketing, and product teams to project-manage launches and campaigns
  • Stay ahead of social trends, pop culture, and industry movements to keep the brand at the forefront of new and fresh creative ideas
  • Approve final imagery, creative concepts, and campaign assets to maintain brand standard and quality
  • Provide strong styling direction to elevate product presentation and customer appeal
  • Push boundaries, think big, and set the tone for where White Fox is heading creatively
Qualifications / Requirements
  • Proven experience in creative direction, content creation and art direction (preferably within the fashion industry)
  • A portfolio that demonstrates styling skills, strong visual aesthetics, and innovative campaign ideas
  • Hands-on experience with shoots, styling, and content creation (local + international)
  • A strong eye for iPhone and digi-cam photography- able to create imagery that feels organic, authentic, and social-first
  • Deep knowledge of social-first creative - what works, what doesn't, and what's next
  • Exceptional leadership and project management skills, with the ability to work cross-functionally
  • Passionate about fashion, storytelling, pushing creative boundaries and creating moments that go viral
  • The ability to thrive in a fast-paced, high-energy environment where no two days look the same
  • Experience using Adobe Creative Suite (in particular Photoshop + Lightroom) and editing apps/ tools
  • Strong creative copywriting skills with an awareness of trending social language
Benefits
  • Onsite gym + weekly Pilates
  • Generous monthly clothing allowance + ongoing discounts
  • Fun events throughout the year
Additional details
  • Location: Sydney, New South Wales, Australia
  • Employment type: Full-time
  • Seniority level: Mid-Senior level
  • Job function: Marketing
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