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CRM Coordinator
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Over the past 15 years, Bellroy has grown into a global brand with an expanding customer base, focusing on making every part of the customer experience thoughtful and personal. Our CRM team plans campaigns that build long-term relationships, boost repeat purchases, and keep customers engaged in relevant ways.
As our CRM Coordinator, you'll support this work by executing and refining email campaigns and flows, setting up tests, managing audiences, and helping optimise communication strategies. You'll gain hands-on experience with tools like Klaviyo and Segment, working with a team that values innovation, collaboration, and experimentation.
This role reports to the CRM lead within the marketing team. It requires cross-team collaboration with creative, data, tech, and marketing teams, so comfort in working cross-functionally and maintaining momentum is essential. The ideal candidate is detail-oriented, proactive, and process-driven, capable of managing multiple campaigns and tasks simultaneously with strong organisation and communication skills.
- 1–2 years experience in marketing, CRM, or digital communications, preferably in eCommerce, retail, or consumer brands
- Experience with platforms like Klaviyo and Segment for building and sending marketing emails, supporting personalised, data-driven marketing and campaign targeting
- Proficiency with Google Sheets, understanding customer segmentation, and email performance metrics (open rates, click-throughs, conversions)
- Clear, professional communication skills; ability to work independently, ask insightful questions, and collaborate effectively
- A curiosity about customer behaviour and interest in using data to personalise marketing, with eagerness to develop CRM and retention skills
- Experience scheduling email campaigns in Klaviyo, including creating segments, setting up A/B tests, and QA'ing assets
- Ability to review product sales data, collaborate on campaign planning, and brainstorm new campaign ideas
- Experience working with ecommerce teams to implement dynamic content and improve user experience
- Skills in analysing campaign performance and sharing insights for optimisation
- Experience partnering with data teams to automate email processes
- Experience designing post-purchase journeys with flow logic, delays, and dynamic content
- Leading team meetings to review campaigns, timelines, and creative direction
WHY WORK FOR BELLROY?
Bellroy values diversity and collaboration, with team members from over 25 countries. We believe diverse perspectives foster agility and resilience. Even if your experience isn't an exact match, we welcome your unique contributions.
We are committed to accessible hiring and provide accommodations throughout the process. Contact us at careers@bellroy.com with your needs.
Our mission is to inspire better ways to carry, use business for good, and help the world and our team flourish. We focus on sustainable materials, donate revenue to charities, and are a certified B Corporation. Our culture is built on effectiveness, guided by our credo: "smart people with good intentions who get shit done."
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As LLMs like ChatGPT become more popular, we see applications generated by these tools. We consider your application holistically to understand who you are, how you think, and your approach to the role. Feel free to use any tools you normally would, but to make your application stand out, add insights beyond what these tools provide. Please spend no more than 20 minutes on this section.
Describe a specific campaign where you used an ESP to address a unique challenge. What was the objective, how did you use the platform's features, and what were the outcomes? *
Think of a time when you analysed complex email performance metrics and discovered an unexpected trend. What was the trend, how did you verify it, and what steps did you take to leverage this insight? *
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