CRM Coordinator

2 days ago Be among the first 25 applicants

Join a world leading company in a highly niche space that is evolving rapidly.

What's in it for you?

As our CRM Coordinator, you will be at the forefront of our retention strategy. You'll take charge of the marketing plan for your region, giving you the freedom to innovate and drive customer engagement and revenue growth. Your role is pivotal in ensuring our marketing efforts effectively resonate with the local audience, contributing significantly to our success in the market.

Your role with us:

You'll develop and execute retention marketing campaigns across multiple channels, including email and SMS, creating compelling copy and messaging that resonates with customers and reflects the unique nuances of the culture. Your focus will be on designing campaigns that engage customers at every stage of their lifecycle, with the ultimate goal of retaining them.

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable.

From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

What you will do:

• Coordinate all communication and content to enhance the customer experience and stages of the customer lifecycle.
• Recommend and develop optimal plans for the delivery of campaigns, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate.
• Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy.
• Collaborate with the content and marketing teams to identify which offers to promote and when.
• Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as the company vision to launch into any new markets.
• Be responsible for researching and sourcing relevant content to communicate with our customer base.
• Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.
• Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as the company vision to launch into any new markets.

What you will bring:

• Familiarity with customer lifecycle management within the online casino space.
• Hands-on experience with CRM platforms and data analytics tools.
• Gambling and sports knowledge would be highly regarded.
• Retention marketing knowledge.
• Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.

Bonus points if you also have:

• Sports & Gambling knowledge advantageous
• Cryptocurrency knowledge would be advantageous

Some of the perks of working with us:

• In-house baristas serving free coffee, tea, fresh juices, and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
• Access to our Employee Assistance Program for you and your loved ones
• 9,000+ courses on our Learning & Development platform
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We're a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development and Entertainment Providers

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