CRM Coordinator

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Ready to join one of Australia's most iconic eCommerce brands on a mission to redefine comfort and spread ridiculous levels of joy?

AtThe Oodie, we're all about cosy, wearable goodness and making people feel amazing — whether they're lounging at home or gifting a little cosiness to someone they love. As leaders in the wearable blanket space, we're looking for passionate, creative minds to help us wrap the world in warmth. If you're excited by fun products, bold ideas, and being part of a team that doesn't take itself too seriously (but gets serious results), we'd love to have you on the journey.

As our CRM Coordinator, you'll dive into the planning, building and optimising of our email and SMS marketing across key regions, making sure every message lands at the right time, in the right tone, and feelsoh-so-Oodie.

You'll work closely with our creative, marketing and merchandise planning teams to bring customer journeys to life....from snappy SMS and dreamy email automations, to on-site messaging and conversion strategies that keep the good vibes (and good results) flowing.

The role includes:

Campaign Management

You'll be the go-to for bringing our email and SMS campaigns to life — building and scheduling in Klaviyo, coordinating with creative and digital teams, and keeping everything running smoothly and on-brand. From crafting briefs and testing subject lines to tweaking automations and managing the CRM calendar, you'll help make every message count.

Audience Lifecycle

This role is responsible for segmentation strategy to ensure the right messages reach the right people, while also helping drive key lifecycle marketing initiatives like onboarding, retention, and reactivation to keep our customers engaged and coming back for more.

Reporting & Analysis

The CRM Coordinator tracks and reports on campaign performance and key CRM metrics like open rates, click-throughs and conversions, using tools like GA4 and Klaviyo to uncover insights and spot opportunities to optimise and improve.

What we are looking for:

● Previous experience with Klaviyo and Shopify

●Strong organisational and project management skills in managing multiple campaigns with the CRM Manager

●A confident writer who can brief and edit email copy with brand tone in mind

●Familiarity with A/B testing, flow building, segmentation and customer journeys

●Comfortable working with data and reporting platforms (e.g. GA4, Klaviyo analytics, Looker)

●Ability to work collaboratively

AtThe Oodie, we believe that taking care of our team is just as important as delighting our customers. Working atThe Oodielooks like:

• Davies Dreamball giving our teams the chance to win $ on milestone events
• Discount on everyone's favourite product, ensuring you stay cosy
• Great office environment with a gym
• We invest in our team members in learning & development through the year
• We live and breathe our values of Owning our Business, Giving a sh*t, Doing Cool Things That Make our Customers Happy, Opening the door for Others, and Saying how it is, respectfully
• We work as one close knit team

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesRetail

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