Coordinator

Join to apply for the Coordinator role at NASCAR

Join to apply for the Coordinator role at NASCAR

The Coordinator, Esports support NASCAR's competitive gaming initiatives, focusing primarily on the eNASCAR iRacing Series and other sim racing activities. The Coordinator will develop and optimize series content, promotional assets, and community engagement strategies to drive fan interaction, generate revenue, and grow partnerships. Additionally, the role will be responsible for tracking industry trends and managing relationships with key stakeholders, including teams, competitors, partners, and content creators.

Responsibilities

• Develop and traffic promotional assets, including NASCAR iRacing Series broadcast and partner content.
• Manage and analyze series consumption reports and insights, distributing timely updates to stakeholders.
• Facilitate internal requests related to sim racing activations; manage relationships with simulator providers.
• Develop and implement marketing and content plans for all supported racing series.
• Organize and catalog eNASCAR content; collaborate with the Community Coordinator to maximize its impact.
• Build and maintain strong relationships with racing simulator providers and equipment manufacturers.
• Prepare sponsorship materials and proposals.
• Identify and recruit content creators and esports organizations, developing plans to ensure a full field of teams.
• Ensure timely communication of series updates to teams, drivers, and stakeholders.
• Coordinate partner activation plans, including logistics, budgeting, and onsite management.
• Engage with teams and drivers to share best practices and explore new opportunities for collaboration.
• Monitor industry trends, competitor activities, and emerging opportunities to inform strategy.
• Collaborate with internal NASCAR departments to ensure sim racing initiatives align with broader organizational goals.
• Maintain relationships with trackside simulator experience producers to enhance collaboration opportunities.

Education and/or Experience

Bachelor's degree from a four-year college or university, with a minimum of three (3) years related experience in esports, gaming, social media, or community management; or equivalent combination of education and experience.

Required Skills

• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and regulations.
• Skilled in writing reports, business correspondence, and procedural manuals.
• Capable of effectively presenting information and responding to questions from managers, clients, and external stakeholders.
• Ability to calculate figures such as discounts, interest, commissions, percentages, and proportions.
• Experience applying basic mathematical concepts, such as algebra and geometry, in real-world scenarios.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Proficient in company-provided software, including social media management, reporting tools, and analytics platforms.
• Experience with content management systems and esports/gaming-specific platforms preferred.

Preferred Skills

• Demonstrated experience in esports, gaming, or related content platform verticals.
• Strong knowledge of digital content channels, industry best practices, and emerging trends in esports and gaming.
• Avid sim racing fan with a passion for growing the competitive gaming community.
• Proven experience with asset management and branding for organizations.
• Ability to analyze content performance, social sentiment, and audience engagement using analytics tools.
• Enthusiasm for engaging in NASCAR-related content and conversations, including attending events.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionAdministrative and Art/Creative
• IndustriesSpectator Sports, Broadcast Media Production and Distribution, and Technology, Information and Media

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