General Manager Brand

4 weeks ago

Perth, Western Australia Hawaiian Full time

Hawaiian, Perth, Western Australia, Australia

At Hawaiian, we're more than a leading Western Australian property company — we're a community builder with a bold vision. Our diverse portfolio spans shopping centres, office buildings, and hospitality assets, but our true impact is measured by the lives we touch and the legacy we leave.

Our Purpose

To meaningfully impact the community for generations to come.

Our Values

Passionate - We bring energy and spirit.

Considerate - We have meaningful relationships.

Growth Mindset - We continuously learn, adapt & evolve

Collaborative - We achieve more, together.

We're looking for a visionary brand and marketing leader who lives our purpose and values — someone who can inspire, influence, and ignite change. As a key member of our Executive Leadership Team, you'll shape Hawaiian's brand story and bring it to life across every touchpoint.

This is your chance to lead with purpose, elevate our brand, and create lasting impact in the communities we serve.

A Snapshot Of Your Responsibilities Will Include
  • Strategic Leadership - Champion Hawaiian's purpose and values through a bold, purpose-led brand narrative that inspires our people and resonates with our communities.
  • Integrated Marketing & Campaign Leadership - Design and deliver high-impact marketing programs across our portfolio — driving growth, engagement, and market share.
  • Public Relations & Reputation Management - Lead Hawaiian's PR strategy to proactively shape public perception and deepen community trust.
  • Corporate Communications & Digital Experience - Drive digital innovation and user experience across Hawaiian's owned platforms, including website and corporate social media channels.
  • Governance, Budget & Reporting - Set targets and develop an associated action plan to deliver increased visitation over a 3-year horizon, to quantify how much increased dwell time translates to our customers' sales.
  • People & Culture – The Hawaiian Way - Foster a creative, collaborative, and purpose-aligned team culture that encourages innovation by working as a partner to other Hawaiian portfolios – Shopping Centres, Claremont Quarter, Office Buildings and Hospitality.
About You
  • Tertiary qualification in marketing, arts, communications, journalism or related discipline.
  • 15+ years professional experience.
  • Experienced brand and marketing leader, able to operate as a trusted advisor, build effective stakeholder relationships, identify risk and manage complex issues.
  • An excellent strategic thinker and writer with experience leading teams and working across functions with a highly commercial and collaborative approach.
  • The ability to influence and guide the Executive Leadership team and build relationships and engage with people across the organisation.
  • High quality preparation and delivery of internal and external communications.
  • Able to think strategically and execute at pace across a range of competing priorities.
  • Strong work ethic and attention to detail.

Hawaiian is proud to be a leading WA employer, and we invite you to consider Hawaiian in your career journey by applying now.

Applications should be addressed to the Hiring Manager — please include a CV and cover letter outlining why you feel you'd be the ideal candidate for this role.

If you are shortlisted, you will be contacted by telephone by our Assistant People & Culture Manager.

Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Retail

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