Digital Activation Manager

• Permanent Opportunity – Based locally in Balcatta
• Five Weeks Annual Leave
• Working with a passionate team on an iconic West Australian brand

About the Business:

Sporting the dual crown of Australia's oldest dairy and Australia's most innovative dairy, Brownes Dairy has an opportunity for a Digital Activation Manager to join us on a permanent basis.

Community is at the heart of what we do as we collect over 120 million litres of milk each year from more than 40 dairy farming families located in WA's pristine Southwest region. All our Brownes Dairy products are made in WA. Our CEO is from WA too. We are fiercely protective of our environment, pride ourselves on being a leader in sustainability and our free school tours program sees thousands of school children learn about the benefits of dairy too.

With a diverse portfolio of award-winning fresh dairy products including milk, cream, sour cream, yoghurt, flavoured milk, cold brew drinks, cheese, juice and desserts, our products are a household name in WA and are sold nationally and internationally as well.

Looking ahead, we will remain at the forefront of innovation in our industry, committed to product, packaging, and brand innovation, whilst meeting our critical responsibilities to the environment and sustainability head-on.

Culture is central to Brownes; we aspire to be a listening, learning, and leadership organisation where everyone flourishes – from our people, our farmer partners, our customers to of course the planet.

The Role:

The Digital Activation Manager role will increase brand visibility, engagement, and sales across digital channels, supporting our overall business goals and annual marketing calendar. You will be developing creative campaigns, handling social media engagement, and the relaunch and maintenance of our website.

You will make a difference in your role to the wider business by keeping Brownes portfolio of brands at the front of customers' minds from the great work you do in ensuring our products and brand are visible in digital channels.

Role Responsibilities:

• Develop, execute, and optimize digital marketing campaigns aligned with our annual marketing calendar across our portfolio of brands.
• Lead social media content planning, creation, scheduling, and engagement.
• Develop content strategies tailored to the required audience, incorporating both organic and campaign-specific content to maximize engagement and reach.
• Work with internal and external resources to create visually compelling, brand-aligned content (e.g., graphics, videos, blog posts) for use across social media, websites, and other digital channels.
• Oversee the relaunch of our Brownes Dairy website, ensuring a seamless user experience and alignment with brand standards.
• Own and manage our presence on retail online marketplaces, ensuring our product listings are optimized and aligned with our e-commerce goals.

Requirements:

• Tertiary Qualification or higher in Media, Marketing or Design
• Proven experience in a similar role
• Experience with Adobe suite, Wordpress, Meta Business Manager and TikTok Business Manager

What do we offer:

• A great culture – we love being the best and we love what we do
• 5 Weeks annual leave
• Employee rewards program
• Various health and wellbeing discounts i.e. private health, hotels, gyms
• Employee Assistance Program

Apply: To apply for this role, please submit a CV and covering letter that best shows your relevant skills and experience. All candidates will receive a response.

Applications for this role will close on 6th January 2025.

At Brownes Dairy, we recognise that our differences are our strength. We encourage applications from Aboriginal and Torres Strait Islander people, women, the LGBTI+ community, mature workers, people with disabilities and people from different cultural backgrounds.

6 December 2024
Balcatta
Western Australia, Australia
Full Time
Marketing & Communications
Brand Management