Digital Marketing Manager

Perth Airport is Australia's Western Hub connecting the people, businesses and communities of Western Australia with the rest of Australia and the world.
Operating 24 hours a day, seven days a week throughout the year, Perth Airport plays a significant role in providing economic, social and cultural benefits to West Australians.Perth Airport is investing more than $5 billion in new infrastructure so we can support our airline partners to grow, offering more services to new destinations and an improved customer experience.
This will be the largest funded private equity build in Western Australia for the last 30 years.Over the coming decade we will expand T1 International, and build new domestic terminal facilities, a parallel runway, two multi-storey carparks and our first airport hotel.
This will deliver one airport for the people of Western Australia which will host all flight services in a central location giving passengers a seamless, world-class travel experience.The Perth Airport estate is spread over 2100 hectares and has developed a $1.5 billion portfolio of existing industrial premises and significant vacant land holdings.We service a truly diverse community and play an important role in strengthening cultural, family and social bonds while supporting business, tourism and leisure travel.Our team at is seeking a strategic and data driven Digital Marketing Manager to lead the planning and execution of digital campaigns for PAPL.
You will be combining analytical thinking with creativity to enhance customer acquisition, retention, and engagement across all digital touchpoints.About the roleDevelop and lead Perth Airport's digital marketing strategy and campaign roadmap to support business and category growth objectives.Manage end-to-end digital advertising activity across SEM, social media and retargeting channels, adjusting spend and targeting to maximise ROI.Oversee the development and optimisation of CRM strategies using Salesforce Marketing Cloud, designing journeys based on customer behaviour and engagement.Identify and test new channels, tactics and platforms to support customer acquisition and engagement.Analyse campaign performance using tools such as GA4, Meta Ad Manager, and Power BI, translating insights into actionable recommendations.Manage digital marketing budgets, including forecasting, reporting on variances, and ensuring maximum cost-effectiveness.Collaborate with internal teams and external agencies to ensure cohesive messaging, high-impact creative, and timely execution of campaigns.Provide leadership and guidance to the Social Media & Content Lead, fostering development and accountability.About youYou'll hold a tertiary qualification in marketing, business or a related discipline, with 10 years + of relevant experience.Deep technical knowledge of SEM and paid advertising platforms including Google, Meta and programmatic display, as well as proficiency in GA4, GTM and Salesforce Marketing Cloud.You know how to creatively balance paid media and organic go-to-market initiatives with a track record in both.Highly experienced in marketing automation, A/B testing, and confident using CMS platforms and CRM tools to drive personalised communications.You're commercially savvy with strong budgeting and financial oversight capabilities.You're an organised and proactive team player who thrives in a fast-paced, cross functional environment.You communicate clearly and can explain digital concepts to non-technical stakeholders in a relatable way.You're solutions-focused, detail-oriented, and highly adaptable to shifting priorities.About Us:We offer a dynamic and supportive team culture, a contemporary workplace with great facilities and a modern approach to work/life integration.
Our competitive remuneration package comes with additional company benefits including free parking.Perth Airport is an Equal Opportunities Employer.We are committed to building an equitable and diverse workforce representative of the community we serve.
We encourage and welcome applications from all communities and backgrounds.Doing the right thing by the planet and future generations is important to us.
At PAPL we place a strong emphasis on embedding sustainability throughout our business strategy and operations.
We remain steadfast in our commitment to driving ESPG (Environmental, Social, People, Governance) performance across our value chain and areas that have material environmental and social impact.If this sounds like you please get in touch.
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