Social Media Lead

2 weeks ago

Melbourne, Victoria, Australia Aquent Australia Full time

Our client is a leader within the higher education sector and known to be driven by innovation, inclusion and impact. We're on the hunt for aSocial Media Lead– a creative and strategic storyteller who's ready to take the reins of our social presence and connect with our vibrant Gen Z and Gen Alpha audiences.

Client Description

In this role, you'll lead the strategic planning, creation, and execution of their social media presence across platforms like Instagram, TikTok, Facebook, YouTube, and more. You'll combine strong content instincts with data insights to strengthen our brand, boost engagement, and support institutional goals like student recruitment and community connection.

Key Responsibilities:

  • Own and execute social media strategy– driving engagement, awareness and community-building across platforms.
  • Create dynamic multimedia content(video, text, graphics) that tells their story – showcasing our student experience, events, and research impact.
  • Monitor trends and performance metrics– making data-led recommendations to optimise content and reach.
  • Manage their content calendar, ensuring timely and consistent messaging.
  • Collaborate with stakeholdersacross Marketing, Alumni, Student Services and more – aligning content to broader initiatives like Open Day and major campaigns.
  • Support paid social campaigns, using your experience in advertising and targeting to amplify key initiatives.
  • Champion brand voice and tone, and ensure content remains inclusive, engaging and on-brand.
Other Requirements

You're a socially savvy digital native with experience leading the social media presence for a youth-facing brand or institution.

  • A degree in communications, marketing or a related field, with relevant professional experience.
  • Demonstrated social media experience within either agency or in-house
  • A strong track record of managing multi-platform social content and strategies.
  • Hands-on skills in content creation (video, photography, editing, graphic design tools) preferred
  • Knowledge of and previous experience in a Gen Z / Alpha focused brand
  • Experience interpreting data and social analytics tools (Sprinklr experience is a bonus).
  • A collaborative spirit, sharp instincts, and the ability to juggle multiple projects in a fast-paced environment.
  • Passion for student engagement, creative storytelling, and pushing boundaries in the digital space.
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