Social Media

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Your dream job if you're everyone's biggest hype girl.

At The Somewhere Co., we're not just looking for someone who can post a reel and check the likes—we're hunting for a digital hype queen (or king) who knows how to rally a crowd, spark joy online, and build a community that feels like the internet's warmest, boldest group chat.

As our Social Media & Community Lead, you'll take full ownership of our social strategy across TikTok, Instagram, and emerging platforms. You'll show up for our audience, nurture our community, and create content that's bold, beautiful, and deeply on-brand. You're part strategist, part storyteller — and all about the people.

This isn't just a content role - it's a people role. A community-first, conversation starting, comment-replying, DM-sending, feel-good energy kind of role.

So who are we?

We're The Somewhere Co.—a brand for the bold, the bright – certainly not wallflowers.

We craft products that make a statement for a community that feels like the ultimate group chat—you're always invited.

From prints that pop to pieces that spark joy, everything we do is designed to turn the everyday into something worth showing up for.

What makes TSC tick?

Our customers are front and centre of everything we do

We take our work seriously but our environment is fun, colourful and honest

We're a team that thrives on collaboration

We push the boundaries daily. New ideas are welcome and we're not afraid of change

We're nimble, always quick to move and anticipate the ever-evolving demands of the marketplace

The Role

Own the end-to-end social strategy across Instagram, TikTok, and emerging platforms

Build forward-thinking, engagement-first content plans aligned to brand and business goals

Define how we show up: tone, timing, frequency, format — and continuously refine based on insights

Lead content creation in partnership with our store, design and marketing teams, with a focus on Reels/TikToks

Foster a thriving digital community through thoughtful engagement and hype-worthy moments

Drive social-first activations that delight, surprise, and connect

Be confident on-camera and in conversation

Repurpose and elevate UGC to celebrate our customers and turn them into ambassadors

Support in planning community based events in our TSC stores

Support inbuilding our influencer and ambassador program

Support in securing authentic partnerships with like-minded brands, creators, and collaborators

Support PR outreach and identify shareable stories that generate excitement and reach

About You

3+ years of experience in social media, digital content, or community management

Strategic thinker with hands-on content creation ability

Confident on camera and skilled at building emotional connection through content

Deep understanding of TikTok and Instagram trends, best practices, and analytics

Proven ability to grow channels, build engaged audiences, and translate buzz into results

Collaborative, adaptable, and energised by creativity and connection

And if you needed more of a reason to come work with us?

A high-growth brand entering its next exciting phase

Ownership of a major channel and opportunity to shape the future of our online community

Educational Somewhere Sessions

If you're ready to lead the vibe and take our community to the next level, we'd love to hear from you. Send us your cover letter — and show us some social examples whilst you are at it

Salary match Number of applicants Skills match

Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Community Lead? Do you have a current Australian driver's licence? Are you willing to relocate for this role?

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