Senior Manager, Area Community

3 weeks ago

Melbourne, Victoria, Australia Lululemon Athletica Full time

Business Unit: Store Support Centre (SSC)

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

We live and breathe the lululemon brand. We are community and industry leaders who are in the business of attracting, engaging and inspiring communities. We expand our reach through being in deep relationships, building online/offline experiences and programs to drive our vision and purpose: to elevate the world by realizing the full potential within every one of us. The community team drives the local strategy and builds a plan that comprises broad and deep tactics to accelerate growth and long-term brand love in partnerships with brand.

A day in the life:

Attract, Engage, Capture – the lululemon Area Community Senior Manager is responsible for leading the team that pioneers brand advocacy in new markets and strengthens brand resonance in existing markets by driving brand awareness and building relationships. Reporting to the Brand + Community Director, the Senior Manager is a people and industry leader whom defines, creates and executes an integrated national community strategy through an innovative mix of traditional marketing and grassroots community building. This leader is accountable for understanding how lululemon creates authentic and scalable connection points and amplifies key brand moments across both Australia and New Zealand.

Key responsibilities:

  • Community Strategy & Leadership: Develop and execute innovative community growth strategies to support overarching brand objectives; collaborating with business stakeholders, driving both market expansion and deepening community engagement.
  • Roadmap Development: Create and implement an annual community roadmap aligned with local and global business priorities in partnership with the Senior Manager, Brand Marketing, setting measurable objectives to track community impact.
  • Program Oversight: Lead diverse community programs (e.g., Sports Marketing, Ambassador Programs, Retail Community + Events) to ensure engagement and business growth.
  • Team Leadership: Manage a team of community program leads, setting clear KPIs and ensuring initiatives focus on guest acquisition, retention, and business performance.
  • Stakeholder Collaboration: Serve as a liaison between community teams and broader brand & business stakeholders across market, region and global teams, ensuring timely alignment, collaboration and seamless communication across teams.
  • Data-Driven Decision Making: Utilize insights to elevate programs and provide regular reports on community initiatives' impact and success.
  • Brand Advocacy & Industry Leadership: Represent the brand externally, building relationships with key community leaders and staying ahead of industry trends to drive innovation.

Qualifications:

  • Bachelor's degree in marketing or business-related field and 10+ years' experience in the marketing field
  • You make connections with your community easily and effortlessly and thrive on building relationships
  • Successful experience in a management position with proven ability to provide direction to other managers
  • Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment
  • Strategic thinker who has delivered results through execution
  • Excellent managerial skills, with a reputation for being flexible, energetic, hardworking, inspirational, enthusiastic
  • Able to work in a fast paced and lively environment, work to deadlines, work quickly to change, and give & receive feedback

Must haves:

  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs. Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

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