Publicist

5 days ago

Sydney, New South Wales, Australia Australian Broadcasting Corporation (ABC) Full time
Overview

Job no: 504972 | Work type: Ongoing Full Time | Location: Sydney | Categories: Marketing/Communications, Social Media/ Digital, Digital/Product Specialists

  • Ultimo location
  • Full-time, permanent
  • Build strong engagement with our brands
  • Salary $107K
About The Role

At the ABC, we connect Australians with the stories, voices and conversations that matter. We're looking for a passionate and creative Publicist to shape and deliver innovative national publicity campaigns that engage audiences, build industry relationships, and showcase the very best of ABC content and platforms.

As a custodian and advocate of the ABC brand you\'ll ensure that publicity campaigns and materials reflect the ABC charter and editorial policies. You will also;

  • Develop and implement innovative national publicity campaigns as part of integrated marketing strategies for ABC's program and campaign content.
  • Develop influencer marketing (earned media) strategies for priority brands/products to generate reach and widespread positive communications across all earned media channels.
  • Manage the production and distribution of required core materials
  • Schedule and coordinate print and online interviews, TV appearances, photo shoots, set visits, radio interviews, digital initiatives, events and promotional opportunities.

This is your chance to lead high-profile campaigns, collaborate with some of the country's most creative minds, and position the ABC as a leader in Australian media.

Position Description: 30005817 PUBLICIST .pdf

About You

You're a strategic thinker, a problem solver, and a connector of people. You thrive in a fast-paced environment and have the skills to bring bold publicity ideas to life.

We're Looking For Someone With
  • Extensive skills and experience in publicity, ideally in the media sector, with proven experience in new/evolving media channels and platforms.
  • Highly advanced ability to produce digital and social assets with proven understanding of social media platforms, content and trends, relating to media opportunities and partnerships.
  • Comprehensive understanding of marketing and publicity protocols and essential interface with media – traditional and emerging.
  • Outstanding organisational and project management skills with excellent attention to detail.
  • Excellent communication skills – creative, persuasive and audience-focused.
What We Can Offer You
  • 15.4% ABC Nominated Super.
  • Paid parental, carer\'s and supporting partner leave.
  • Salary packaging.
  • ABC Mentoring.
More Info

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact accessibility@abc.net.au

If you want to know more, please contact Angela Scrymgour, Head of Publicity & Events via scrymgour.angela@abc.net.au

We are unable to accept email applications, please ensure that you submit your application via the online portal.

For more information on working at the ABC visit abc.net.au/careers

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55 pm, Thursday 25 September 2025

Advertised: 11 Sep 2025 12:00 PM AUS Eastern Standard Time

Applications close: 25 Sep 2025 11:55 PM AUS Eastern Standard Time


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