Publicist

2 weeks ago

Sydney, New South Wales, Australia Australian Broadcasting Corporation (ABC) Full time $107,000 - $150,000 per year

Apply now
Job no:
504972

Work type:
Ongoing Full Time

Location:
Sydney

Categories:
Marketing/Communications, Social Media/ Digital, Digital/Product Specialists

  • Ultimo location
  • Full-time, permanent
  • Build strong engagement with our brands
  • Salary $107K

About The Role
At the ABC, we connect Australians with the stories, voices and conversations that matter. We're looking for a passionate and creative Publicist to shape and deliver innovative national publicity campaigns that engage audiences, build industry relationships, and showcase the very best of ABC content and platforms.

As a custodian and advocate of the ABC brand you'll ensure that publicity campaigns and materials reflect the ABC charter and editorial policies. You will also;

  • Develop and implement innovative national publicity campaigns as part of integrated marketing strategies for ABC's program and campaign content.
  • Develop influencer marketing (earned media) strategies for priority brands/products to generate reach and widespread positive communications across all earned media channels.
  • Manage the production and distribution of required core materials
  • Schedule and coordinate print and online interviews, TV appearances, photo shoots, set visits, radio interviews, digital initiatives, events and promotional opportunities.

This is your chance to lead high-profile campaigns, collaborate with some of the country's most creative minds, and position the ABC as a leader in Australian media.

Position Description:
PUBLICIST .pdf

About You
You're a strategic thinker, a problem solver, and a connector of people. You thrive in a fast-paced environment and have the skills to bring bold publicity ideas to life.

We're Looking For Someone With

  • Extensive skills and experience in publicity, ideally in the media sector, with proven experience in new/evolving media channels and platforms.
  • Highly advanced ability to produce digital and social assets with proven understanding of social media platforms, content and trends, relating to media opportunities and partnerships.
  • Comprehensive understanding of marketing and publicity protocols and essential interface with media – traditional and emerging.
  • Outstanding organisational and project management skills with excellent attention to detail.
  • Excellent communication skills – creative, persuasive and audience-focused.

What We Can Offer You

  • 15.4% ABC Nominated Super.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging.
  • ABC Mentoring.

More Info
In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact

If you want to know more, please contact Angela Scrymgour, Head of Publicity & Events via
We are unable to accept email applications, please ensure that you submit your application via the online portal.
For more information on working at the ABC visit

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55 pm, Thursday 25 September 2025
Advertised:
11 Sep :00 PM AUS Eastern Standard Time

Applications close:
25 Sep :55 PM AUS Eastern Standard Time

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