e Merchandiser

Overview

The e-merchandiser oversees the website merchandising and ensures the digital customer journey, working closely with the subsidiary Merchandise team. The role is responsible for converting traffic into sales by selecting, displaying and animating the product offer online. By their actions, the e-merchandiser monitors the digital window of the brand and is also accountable for driving e-visitors to our retail stores. The e-merchandiser merchandises the products with an omnichannel mindset.

Responsibilities

• Publish the products and their content in Nova, following the commercial and communication priorities and strategies.
• Create visual merchandise category grids using the Fredhopper tool.
• Maintain the Perfect Partner proposition using the Perfect Partner AI platform to assist cross selling.
• Publish header notification banners and editorial pages using Drupal.
• Ensure consistency between editorial content and product offer.
• Merchandise products on the Homepage linked to editorial priorities.
• Define the best product grid for easy and fluid navigation.
• Optimize the e-search results.
• Propose and challenge product content to Group digital and metiers teams.
• Create editorial content pages in collaboration with the communications team.
• Manage EDM and Homepage calendar.

E-merch performance

• Analyze website page performance and navigation paths (Google Analytics).
• Track traffic and sales; adapt e-merch to optimize conversion rate and maximize average basket.
• Propose improvements for customer experience.

Retail Merchandising

• Cross-check sales performance by stores.
• Sales analysis: analyze product sales performance and identify trends; track sales through MOS.
• Contribute to the yearly budget, re-estimate and B+2 planning.
• Inventory management: animate stock and offers with actions like transfers, portfolio adjustments, cancellations, reorders, and aging stock cleanup; ensure website stock accuracy against Cegid.
• Product offer: work with Digital & Ecommerce Manager to prepare buying recommendations based on the OTB defined by the Merchandise team; monitor deliveries and ensure availability of best sellers online; collaborate to build an omnichannel offer.

Network

• Collaborate with Group digital team and Metiers.
• Meet regularly with Regional Retail merchandising teams, VM and Communications.
• Build relationships with local retail teams to understand needs and customers.
• Follow competitors' omnichannel actions and strategies.
• Share best practices with the E-Merchants community from other markets.

SkillsDigital

• Website design and functionality
• Web analytics tools
• Conversion funnel
• Omnichannel scenarios

Product and Retail Merchandising

• Analytical skills (dashboards, Excel)
• Product sense
• Luxury and fashion trend knowledge

Behavior and Mindset

• Analytical
• Synthetic
• Good communication skills
• Team player and humble spirit
• Influencer with ability to propose
• Customer and service oriented
• Result oriented
• Quality driven
• Curiosity, creativity
• Prioritization and urgency awareness
• Adaptability and high flexibility
• Fast ramp-up and ability to learn

Créateur, artisan et marchand d'objets de haute qualité, Hermès est, depuis 1837, une maison française, familiale et indépendante qui emploie près de 25 185 collaborateurs dans le monde. Animé par un esprit d'entreprendre continu et une exigence constante, Hermès cultive la liberté et l'autonomie de chacun grâce à un management responsable. L'entreprise perpétue la transmission de savoir-faire d'exception par un ancrage territorial fort dans le respect des hommes et de la nature – source de matières d'exception. Seize métiers artisanaux irriguent la créativité de la maison dont les collections rayonnent dans près 300 magasins dans le monde.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Retail Luxury Goods and Jewelry

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Millers Point, New South Wales, Australia

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