Digital Marketing Manager

Join to apply for the Digital Marketing Manager role at I'm In The Right - Accident Replacement Vehicles

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Join to apply for the Digital Marketing Manager role at I'm In The Right - Accident Replacement Vehicles

I'm In the Right is Australia's leading accident management service, helping not-at-fault drivers navigate the stress and disruption of motor vehicle collisions. From 24-hour support and towing to accident replacement vehicles and repair coordination, we handle every step of the process—ensuring our customers never pay out-of-pocket (except for fuel and tolls).

We're growing fast and looking for a Digital Marketing Manager to help us scale our brand presence, drive campaign performance, and support our sales and customer engagement efforts.

About the Role:

We are seeking a dynamic and experienced Digital Marketing Manager to execute multi-channel marketing campaigns that drive brand awareness, engagement, and conversion. This is a hands-on role owning day-to-day digital execution across B2B and B2C channels. It requires a strategic thinker with hands-on expertise in campaign management, digital advertising, and analytics. The ideal candidate will be highly collaborative, detail-oriented, and passionate about delivering measurable results.

Key Responsibilities:

• Translate briefs into multi-channel marketing plans with clear budgets and timelines.

• Manage end-to-end campaign execution including audience targeting, bidding, scheduling, and tracking.

• Brief and coordinate with agencies/freelancers to ensure creative assets meet brand and platform specifications.

• Monitor campaign pacing and optimise for CPA, ROAS, and lead quality.

• Run A/B tests across ads, creative, targeting, and messaging to improve performance.

• Maintain a testing backlog and document learnings to inform future campaigns.

Analytics & Reporting

• Own campaign analytics and reporting using Zoho, GTM, and platform dashboards.

• Ensure accurate tracking through UTM standards and pixel integrations.

• Monitor funnel metrics (CTR, CVR, CPA, CAC, LTV) and recommend data-driven actions.

Market & Competitor Insights

• Conduct ongoing market and competitor research to inform strategy and identify growth opportunities.

B2B & B2C Marketing

• Plan and execute LinkedIn campaigns, email nurture journeys, and referral programs.

• Coordinate influencer content, paid social ads, and sponsorships to boost brand visibility.

• Manage marketing lists in compliance with privacy and consent requirements.

• Produce campaign assets to support sales initiatives and promotions.

• Align with Sales on MQL criteria, lead handover processes, and conversion tracking.

What We're Looking For:

• 5+ years of experience in digital marketing and campaign management

• Bachelor's degree in Marketing, Communications, or related field

• Strong understanding of digital advertising platforms (LinkedIn Ads and Meta).

• Confident with budgets, pacing and optimisation to CPA/ROAS goals.

• Experience with A/B testing, campaign tracking, and performance analytics.

• Excellent communication, project management, and stakeholder engagement skills.

• Experience in Zoho preferred but not essential.

Why Join Us?

• Be part of a company that genuinely helps people during stressful times

• Work with a passionate, collaborative team that is more like a start up with established business history.

• Enjoy a dynamic role with room to innovate and grow

• Make a real impact on brand visibility and customer experience

• We offer Birthday Leave

• Novated Leasing options

• Office is footsteps away from transport

Please reach out to our Recruitment team with any questions you may have via HR@imintheright.com.au

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesAutomotive

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