CRM Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia ING Australia Full time
Overview

CRM Marketing Manager (12-month parental leave cover) – ING Australia. We're looking for an experienced CRM Marketing Manager with strong data fluency and a solid background in banking to join our Marketing team for a 12-month parental leave cover.

What you'll do
  • Lead integrated marketing campaigns across digital and traditional channels to drive customer acquisition, engagement, and retention.
  • Develop product, customer, and channel strategies in collaboration with cross-functional teams including Product, Brand, and Customer Intelligence.
  • Manage campaign budgets and external agencies, ensuring timely delivery of high-quality, on-brand communications.
  • Use data and analytics to measure campaign performance, optimise marketing effectiveness, and inform strategic decisions.
  • Drive customer segmentation and personalisation, leveraging insights to tailor messaging and improve customer experience.
  • Own key marketing projects and initiatives, contributing to ING's goal of becoming Australia's most loved digital bank.
What we're looking for
  • Proven experience in financial services marketing, with a solid understanding of retail banking and customer portfolio dynamics.
  • Strategic mindset with hands-on execution skills, capable of leading integrated campaigns and managing cross-functional projects.
  • Data-driven decision maker, fluent in customer analytics, segmentation, and personalisation strategies.
  • Excellent communication and stakeholder management skills, able to influence and collaborate across diverse teams.
  • Creative and customer-focused, with a passion for delivering engaging, on-brand marketing communications.
  • Agile and adaptable, comfortable working in a fast-paced environment with multiple priorities and evolving business needs.
What's in it for you?
  • Discounted ING Health Insurance
  • An additional Rest Day to support your wellbeing
  • An IMPACT day to volunteer on approved sustainability activity
About Us

At ING, we're all about making life simpler and more rewarding — for the people who bank with us, the team members who work with us, and the communities we're proud to support. Joining ING means stepping into an environment where your individuality isn't just welcomed — it's celebrated. We've built a culture that's fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

We're invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We value and champion our people and provide adjustments to the recruitment process on request by emailing rachel.yuen@ing.com.

ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

Application information

Applications close on 22 September 2025. If you're interested, please apply. Direct talent sourcing model; no agency introductions.

Need more? We operate with a direct talent sourcing model, so no agency introductions, please.

LI-DNI


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