Programmatic and Search Manager

Overview

Join to apply for the Programmatic and Search Manager role at University of Melbourne.

Base pay range

A$143,185.00/yr - A$148,972.00/yr

Responsibilities

• Lead cutting-edge SEO and SEM strategies, optimise paid social advertising, build out programmatic strategies and drive data-driven marketing innovation.
• As the Programmatic and Search Manager, lead transformative digital marketing initiatives that improve audience engagement and drive measurable outcomes for one of the world\u2019s leading universities.
• Maintain a focus on ethical and compliant use of data, and continuously improve the AdTech stack across DSPs and other programmatic tools.

Opportunity

As the Programmatic and Search Manager at a prestigious university, you will be at the forefront of developing and implementing innovative digital marketing strategies across search, social, and programmatic channels. You will have the opportunity to lead a high-performing team, leverage advanced AdTech platforms, and drive data-driven decision-making to maximise marketing ROI. Your role will directly impact the university\u2019s global reach and engagement with key audiences.

Qualifications

You may be a great fit if:

• You are a strategic digital marketing leader with extensive experience in SEO, SEM, and programmatic advertising, a track record of driving measurable outcomes, and a passion for leveraging data and technology to enhance marketing effectiveness in higher education.

You may also:

• Have a postgraduate qualification in Marketing, Science, IT, Advertising, or Business Administration.
• Demonstrate proven ability to lead and develop high-performing digital marketing teams.
• Show extensive experience managing end-to-end digital advertising campaigns across multiple channels.
• Possess in-depth knowledge of AdTech platforms and programmatic buying techniques.

What we offer

• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
• Progressive, considerate leave provisions to empower your work-life balance
• Salary packaging and access to a range of discounted services including Bupa health insurance
• Health and well-being services including a leading Employee Assistance Program

Your new team

Advancement (University Communications & Marketing) supports the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University\u2019s communication and marketing teams and stakeholders, using data-driven insights to inform decision-making across the University.

Be Yourself

The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities.

The University is committed to a barrier-free recruitment process and providing reasonable adjustments for candidates throughout the application and interview stages. To discuss your requirements, contact Bec Tucker at 0478 269 660 or email hr-careers@unimelb.edu.au. More information for applicants requiring reasonable adjustments is available on our Careers website: https://about.unimelb.edu.au/careers

Aboriginal and Torres Strait Islander Applicants

We aspire to be the University of choice for Indigenous Australians, with investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. See our Indigenous strategy: https://about.unimelb.edu.au/reconciliation/murmuk-djerring. For support, contact our Indigenous Employment & Development team at oied-hr@unimelb.edu.au.

For information on the Indigenous strategy and related programs, visit: https://about.unimelb.edu.au/reconciliation/murmuk-djerring

Working at the University – what you need to know

This role requires the successful candidate to maintain a Working with Children Check. The WWCC can be applied for during onboarding if not already held.

Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Applications

Applications close: Monday, 8 September 2025, 11:55 PM Australian Eastern Standard Time (AEST) / Melbourne time zone.

Position Description: JR-002682 Programmatic and Search Manager PD.pdf

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Higher Education

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