Marketing & Social Media Coordinator

3 weeks ago

Melbourne, Victoria, Australia Pedestrian Group Full time

We're ESSEN, a modern footwear and accessories label based in Melbourne. As we continue to grow, we're looking for curious, creative minds to join our close-knit team. If you're passionate about considered design, conscious consumption, and building something meaningful, we'd love to hear from you.

ABOUT THE ROLE

As the Marketing & Social Media Coordinator at ESSEN The Label, you will be the driving force behind our brand's storytelling and customer engagement across organic and owned content channels. Working closely with the Marketing Manager and Creative Director, you'll lead the planning and execution of organic social media content, support brand initiatives, manage community engagement both across social and customer service, and contribute to the broader marketing strategy.

You'll bring your creativity, a keen aesthetic eye, and strategic mindset to design and deliver engaging content, build community, manage influencer relationships, and identify opportunities to amplify our message and reach across platforms. You're passionate about the creative industries, sustainability, and digital innovation — and you're eager to grow in a fast-paced, values-led brand.

WHAT YOU'LL DO

  • Social Media & Content Creation - Own the end-to-end management of the organic social media calendar, from concept, briefing, creation and publishing and community engagement/interaction.
  • Community Management & Customer Experience - Be the brand's voice - Monitor and respond to all DMs, comments, and emails to foster a thoughtful and responsive customer experience.
  • Influencer & Partnership Management - Identify, engage, and nurture relationships with influencers and brand partners, including product gifting and performance tracking.
  • Marketing Support & Brand Activation - Collaborate with the Marketing Manager on all campaign execution, brand collaborations, event activations and ensure to keep projects moving forward by managing tasks and deadlines effectively.
  • Performance Analysis & Reporting - Deliver weekly organic social media performance reports with actionable insights and learnings to inform future content strategy and improve engagement.

YOU ARE

Creative - You have a strong aesthetic sense with a love for storytelling and content creation.

Proactive - You take initiative, thrive on autonomy, and making things happen.

Organised - You know how to prioritise, manage timelines, and stay on top of details.

Analytical - You love diving into data to uncover insights and optimise performance.

Community-Oriented - You're a team player who brings empathy, enthusiasm, and positive energy.

Ambitious - You're excited to grow your career in marketing and contribute to achieving business goals.

WHAT WE'RE LOOKING FOR

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years' experience in a similar role within fashion, lifestyle, or creative industries.
  • Exceptional written and verbal communication skills.
  • Proficiency in design and content tools like Canva, CapCut, Adobe Creative Suite, or similar.
  • Highly organised with the ability to manage multiple projects and deadlines.
  • An intuitive understanding of social media and what engages audiences.
  • Curious, resourceful, and always looking for what's next.

WHY JOIN ESSEN

Be part of a purpose-led brand redefining luxury fashion through conscious design and responsible practices. You'll work in a creative and collaborative environment where your ideas are encourages and your work directly contributing to meaningful growth.

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