Head of Marketing

3 weeks ago

Sydney, New South Wales, Australia iknowho Full time
Head of Marketing

Ideal candidate is a strategic marketing leader passionate about sustainability and driving impactful campaigns. iknowho seeks a Head of Marketing to plan and develop ANZ region marketing initiatives.

About the Role:

The successful candidate will oversee national and local-area marketing activities to enhance brand awareness, drive community engagement and optimise commercial performance.

Key Responsibilities include:

  • Developing and implementing strategic marketing plans aligning with national and state-specific objectives.
  • Overseeing Local Area Marketing initiatives ensuring effective community engagement and foot-traffic across on-the-ground activations.
  • Utilising proven retail marketing strategies to identify opportunities for growth and improvement across each state-based program.
  • Managing the national marketing budget ensuring efficient allocation of resources to maximise ROI.
  • Building and maintaining strong relationships with key stakeholders across the wider business.
  • Monitoring and reporting on marketing performance leveraging data-driven insights to refine strategies.
  • Fostering a collaborative and innovative team culture mentoring and inspiring a high performing national marketing team.
  • Acting as an influential member of the Leadership Team contributing to broader business objectives.

Requirements:

  • Extensive B2C marketing experience particularly in a fast-paced retail marketing or BTL context.
  • Strong understanding of strategic marketing theory and customer engagement principles.
  • Proven experience in 360-degree campaign execution from strategy to in-market rollout across all consumer touch-points.
  • Strong presentation and influencing skills ability to manage both up and down effectively.
  • Analytical capabilities driving market research and extracting insights taking a test and learn approach to inform future opportunities.
  • Ability to drive cross-cultural marketing narratives that resonate with various audiences.

Hybrid: Sydney HQ 3:2 Onsite Remote.

Director level position in a full-time role within the Marketing industry.

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