Head of Marketing-ANZ

OverviewJoin to apply for the Head of Marketing-ANZ role at Fresenius Medical Care

Primary Purpose of the Role: The Head of Marketing – Care Enablement will lead the marketing strategy for the FME Care Enablement Product Portfolio in ANZ, driving process improvements and ensuring alignment with FME's broader marketing objectives. This role will oversee a team of Product Managers, providing guidance and support to enhance product positioning, market share, and overall brand performance. The Head of Marketing will collaborate closely with cross-functional teams, including sales, clinical, compliance and regulatory affairs, to deliver innovative marketing solutions that meet the needs of customers, healthcare providers, and patients.

Responsibilities

• Market Strategy Development: Formulate and implement comprehensive marketing strategies for the medical device portfolio, ensuring alignment with business objectives and market trends.
• Market Research & Analysis: Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Analyse data to inform product development and marketing strategies. Rationalize the product portfolio by critically reviewing the designated product line to identify strategic actions.
• Product Strategy & Roadmap: Develop and maintain the product marketing roadmap. Define product positioning, value propositions, and key messaging for target audiences.
• Go-to-Market Planning: Create and execute go-to-market plans for new product launches and updates. Coordinate with sales, operations, and other departments to ensure successful product introduction.
• Campaign Management: Oversee the planning, execution, and evaluation of marketing campaigns, ensuring alignment with brand messaging and compliance with industry regulations.
• Content Development: Manage the creation of marketing materials, including brochures, whitepapers, case studies, and website content. Ensure all content complies with healthcare regulations and standards.
• Budget Development: Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals and drive ROI.
• Customer Engagement: Develop and execute strategies to engage customers, including healthcare professionals and patients. Conduct customer interviews and gather feedback to enhance products and services. Gain a deep understanding of customer experiences, identify product gaps, and generate new ideas that grow market share and improve customer satisfaction. Foster relationships with key opinion leaders (KOLs) and advocates for the company's products and brand.
• Collaboration: Collaborate with manufacturing, sales, and customer support teams to ensure marketing strategies align with product capabilities and customer needs.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to assess marketing effectiveness, making data-driven decisions to optimize strategies and tactics.
• Compliance: Ensure all marketing activities comply with relevant healthcare regulations and standards, including an understanding of pharmacovigilance.

Qualifications & Competencies

• Essential: Minimum of 3 years of experience in product management and marketing in the healthcare sector (Pharmaceuticals or Medical Devices).
• Analytical skills to identify process and system issues and propose improvements.
• Exceptional communication skills (verbal and written).
• Strategic and analytical thinking with professional and positive disposition.
• Change management and decision-making experience in operations or quality management.
• Commercial and clinical acumen with the ability to build cross-functional relationships and stakeholder service orientation.
• Ability to relate tasks to overall business objectives and influence stakeholders.
• Ability to work under pressure and manage conflicting priorities.
• Desirable: Advanced degree (e.g., MBA or master's in marketing); healthcare industry knowledge; project management experience; digital marketing proficiency; ability to leverage customer insights; creativity and a culture of innovation.

Seniority, Employment Type & Job Function

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Hospitals and Health Care

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Locations mentioned: Sydney, Surry Hills – New South Wales, Australia. Listed dates reflect job postings and may not be current.

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