Brand Marketing Lead

Stake is looking for a Brand Marketing Lead to join us at our Bondi Junction HQ, with a flexible hybrid working model (3 days in the office, 2 WFH).

We're an Australian investing platform that helps ambitious people confidently grow their wealth. By offering seamless, immersive access to the share markets, we've empowered a new wave of investors. Stake has grown fast from a fintech startup into a robust financial services company. Today we have 700,000+ customers and more than A$5 billion under administration.

At Stake, we break barriers in everything we do. Just like our customers, we're driven by ambition. Our desire for continuous growth is what creates the collaborative and high-performance environment we work in. Though we're spread around the world, we're a unified team moving towards a shared vision: to unleash the investor in everyone.

Join us as we continue to reshape the financial industry, inspiring investor confidence and celebrating our wins along the way.

About this role

As a Brand Marketing Lead at Stake, you'll be responsible for delivering on the brand strategy aimed at improving overall awareness of Stake as well as building meaningful association of the brand identity with customers and non-customers. The Brand Marketing Lead will deliver on a diverse range of projects including above-the-line advertising campaigns, partnerships, activations, sponsorships, content, tactical communication strategies and more. You will work alongside a team of specialist marketers, connecting frequently to ensure the brand strategy is pulling through to all facets of the organisation.

• Leading and delivering campaigns across above-the-line media, digital and social media to build awareness of Stake
• Developing the strategic and commercial inputs into the annual marketing plan with Growth and Content Leads
• Identifying key initiatives and tactics that improve meaningful associations of Stake and creating long-term preference in the category
• Ensuring consistency (and distinctiveness) of the brand identity in collaboration with the Creative Lead
• Owning key brand health metrics and media-mix-modeling to ensure paid media is delivering on commercial outcomes
• Being the lead point of contact for our external media agency to brief and develop yearly media plans for brand campaigns
• Liaising with other teams across the business as needed for the running of the campaigns and projects, including keeping strong lines of communication so other stakeholders are clear on what marketing's objectives are.

A bit about you

• You are passionate about the function of marketing and the role it plays in building a business
• Extensive experience in brand management and marketing, ideally within a Fintech and/or fast-paced, dynamic industry
• Proven track record of developing and implementing successful, integrated marketing campaigns that drive brand awareness, meaningful association and loyalty with a brand
• You go beyond just the work, and think strategically and analytically about what marketing needs to deliver to the PnL
• Excellent communication and stakeholder engagement skills, with the ability to effectively collaborate with cross-functional teams
• Strong creative acumen with a proven ability to develop innovative marketing concepts taking into consideration the latest marketing trends, technologies, and best practices
• Ability to align marketing strategies with business goals and long-term brand vision
• Proficiency in analysing campaign performance and deriving actionable insights
• Strong interpersonal skills and a team-oriented approach to cross-functional work
• Knowledge of digital marketing, social media platforms, and emerging trends.

At Stake, we're more interested in your attitude than your resume. If you believe this is a role you want to jump into, please apply and let us know why in your cover letter

Benefits of working at Stake

You'll have the opportunity to work with autonomy while learning from some of the best talent in the industry, playing a meaningful role in building a company that has loads of positive momentum and excitement around it.

But we also have perks. Not long ago, we proudly introduced new benefits under the Grow with Stake program. Please see the whole list on our Careers website, including:

• Professional development allowance
• Wellbeing allowance
• Up to 16 weeks of paid parental leave
• Childcare allowance
• Extra paid leave during tough times
• Discretionary performance bonus and talent referral bonus
• Employee Share Options scheme

Stake is an equal opportunity employer that values diversity. We're proactive about providing an inclusive work environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age or disability status. We're also endorsed by WORK180 as a great employer for women.

Once we've received your application, we'll give it the attention it deserves and you'll hear from us either way. We're a 2024 Circle Back Initiative Employer –which means we're committed to responding to every applicant. If we think you'd be a good addition to our team, we'll give you a call and from there, you'll cruise through our recruitment process.

To all recruitment agencies: Stake does not accept agency resumes. Please do not forward resumes to our jobs alias or directly to Stake employees. Stake is not responsible for any fees related to unsolicited resumes.