Brand Manager

What you'll love about this job

• Global Brand
• Opportunity to join a high-performing team.
• Growth or learning opportunities.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we're a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

When you come to work here, you'll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.

We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it's a big part of what helps us deliver results to grow the company.Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.

Develops annual brand plans and execution of agreed plans to drive our Autocare business growth. Champions and communicates marketing cycle plans to local sales teams.

Enables Energizer to win at retail by leading the team to provide insights-based category and shopper strategies and solutions based on business trends and category expertise. Develop insightful and actionable analysis, reports and presentations and participate in the annual planning process for key customers and channels.

Universal Accountabilities

• Provides input to strategy development and builds annual brand plans for the Autocare Category to meet business objectives in line with global direction.
• Develops and manages activation of consumer and shopper communication and new product launches.
• Ensures that brand pricing, sales and margin targets are agreed and met.
• Manages the A&P budget within agreed limits.
• Management of ATL and BTL Media Buying process in line with global direction.

Specific Accountabilities

• Builds and executes a winning program of activities and initiatives in line with global direction and international marketing cycle plan that drives consumer and shopper interest to meet agreed sales and margin targets.
  • Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage.
  • Oversee and manage the comprehensive portfolio of the Autocare business, ensuring alignment with overall business objectives. Identifying any portfolio gaps and developing/influencing plans in line with global guidance.
  • Recommends and gains approval for consumer communication budget and manages approved media planning under guidance of Global/International team.
  • Manages the local launch and price positioning of new products in line with international marketing cycle plan.
  • Works closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.
  • Manages local adaptation of any global communication assets to be utilized in the market(s) under guidance from International/Global team. Coordinates with and manages local creative/activation agencies as required.
  • Analyses and evaluates implementation of key plans and activities on business and brand equity to maximize effectiveness and provide future improvement.
  • Provides intelligence and feedback on local needs to Senior Manager, Global Marketing Manager & International Marketing to influence global strategic direction and cycle plan development.
  • Recommends annual A&P budget for market and manages expenditure in line with agreed limits.
  What we are looking for
  
  

Required Skills and Experience

• Degree or above in Business, Marketing or similar discipline.
• 3+ years solid brand management experience of working in consumer goods.
• Outstanding verbal and written communication and presentation skills
• Demonstrated competencies in critical thinking, teamwork, customer focus, and achieving results in alignment with business goals.
• Outstanding project management skills with the ability to handle multiple projects and meet cost, quality, and schedule expectations
• Strong ability to influence and build relationships
• Ability to take initiative and self-direct
• Ability to effectively work cross-functionally and communicate to internal and external teams
• Produce high-quality work in a fast-paced dynamic environment
• Proactive and solution-oriented with a strong sense of urgency
• Excellent organizational and time management skills

Preferred Skills and Experience

• Leading annual brand and marketing plan development
• Key ANZ retailer knowledge
• Media Planning and Agency management

Working Relationships & Environment

• Reports to Senior Manager, Global Marketing Activation - ANZ.
• Key relationships internally include the Commercial team, Finance, Supply Chain and International and Global Marketing team.
• Located in-market. May be required to travel to markets of responsibility (up to 5%)
• External engagement with agency partners

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.