Marketing Executive

Overview

Marketing Executive (Digital and Strategy) at Thirst Creative. Thirst Creative is a creative agency that builds strategies that work, brands people remember, and campaigns that deliver. We're growing our marketing services team and looking for a Marketing Executive to grow with us. This is a hands-on role in an experienced marketing department, working across both performance and brand marketing. You'll help create bulletproof strategies and deliver integrated campaigns from start to finish. This is a chance to combine strong strategy with smart execution, and experience the full lifecycle of a project. This is not a content creator role. If you're early in your career and hungry to learn fast, this is your chance to do it in a team that values strategy and creativity.

About You

You're a curious, driven marketer who enjoys both the thinking and the doing. You love digging into data, crafting meaningful messaging, and understanding what makes marketing work. Being organised, detail-focused, and confident juggling multiple projects in a fast-paced environment is something you are comfortable with. You have a passion for using technology and data to drive results, and you're always looking to learn and stay ahead of the curve. You think beyond clicks and impressions and care about customer journeys, brand positioning, and marketing funnels. You're eager to build your confidence in strategy as well as execution, and you thrive in a collaborative agency setting.

What You'll Do

• Assist with digital strategy through research, analysis, and reporting
• Set up, manage, and optimise campaigns across platforms (Google, Meta, LinkedIn, TikTok, Pinterest)
• Track performance and contribute insights for continuous improvement
• Support creative briefing and collaborate with designers
• Help manage client relationships and participate in meetings
• Contribute to social media management and agency marketing
• Assist with brand workshops, audience research, and campaign planning
• Work closely with external clients and Thirst Creative's internal marketing

What You Bring

• 1–2 years\' digital marketing experience (ideally agency-side)
• Confident with Google Ads, Meta Ads, and campaign optimisation
• Strong communications with sharp writing and attention to detail
• Organised, proactive, and able to juggle multiple projects
• Comfortable working independently and in a team
• Foundational knowledge of brand strategy, customer journeys, or funnels
• Exposure to strategy tools (e.g. SWOT, STP, personas)
• Analytical mindset with a knack for insights

Bonus points

• Experience with GA4, Looker Studio, GTM, Canva, Figma, Adobe, or automation tools
• Experience using ad accounts (Google Ads or Meta Ads)
• Degree in Marketing, Communications, or related field
• Have completed any of Mark Ritson's Mini MBA

Why Thirst Creative?

• A Team That Cares: At Thirst Creative, every voice is valued, from the intern to the director. We collaborate closely to create work that's bigger than the sum of its parts
• Innovation at Its Core: We never stop learning, exploring, or pushing boundaries. You'll be at the forefront of our growth, championing new ideas and cutting-edge solutions
• Work-Life Balance: We offer a hybrid work environment and believe that finishing time really means it's time to clock off and spend with family and friends
• A Culture of Growth: We believe in continuous learning and development, both for our clients and our team. You'll be empowered to reach your full potential
• A Certified Great Place to Work: We're proud to be certified as a great place to work for four years in a row, plus recognised as the 6th best workplace in 2024

About the role details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing
• Industries: Advertising Services

Application Process

We embrace inclusivity and diversity in our hiring process, and we're committed to employing staff regardless of race, gender, identity, religion, nationality, disability, or age. Along with your resume, please include a cover letter describing your experience, what excites you about this opportunity, and why you'd be a great fit for our team. Applicants must be based in Melbourne, be able to commute to our Carlton office, and must have working rights and meet the skills and experience outlined above. Only successful applicants will be contacted. No recruiters please.

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