Paid Search

4 weeks ago

Melbourne, Victoria, Australia Factory X Full time
Paid Search & SEO Specialist - Maternity Leave Contract (6–12 months)

Factory X has become a leader in Australian fashion, managing iconic brands such as Gorman, Dangerfield, and Princess Highway. Our brands promote individuality, inclusivity, and self-expression, with over 120 flagship stores across Australia and New Zealand. We offer a diverse range of fashion, from streetwear to statement pieces, staying at the forefront of industry trends.

We are seeking a Paid Search & SEO Specialist to support our growth through digital campaign optimization, enhancing brand awareness, customer acquisition, and retention. This full-time, fixed-term role (6–12 months) is based at our Abbotsford Head Office.

This position is vital within our in-house marketing team, suited for a data-driven, creative, fashion-savvy digital marketer experienced in Google Ads and SEO. Candidates should have a proven track record in e-commerce performance marketing, with a keen eye for fashion trends and consumer search behavior.

Key Responsibilities
  • Plan, execute, and optimize Search, Shopping, Performance Max, and Demand Gen campaigns to increase online sales.
  • Conduct keyword research, competitor analysis, and consumer behavior studies for various markets.
  • Manage budgets, bids, and campaign performance to meet ROI and ROAS targets within KPIs.
  • Create and optimize campaigns following Google Ads best practices.
  • Monitor and analyze campaign data to identify growth opportunities.
  • Track metrics such as conversion rate, CPC, CPA, and ROI within company KPIs.
  • Develop insights for ongoing improvements across markets.
  • Implement on-page and off-page SEO strategies to boost organic traffic.
  • Manage website content, metadata, and product descriptions for targeted keywords.
  • Collaborate with content and creative teams to ensure SEO best practices are applied.
  • Explore new opportunities in search advertising and organic growth.
  • Maintain knowledge of backend systems, including Shopify.
Qualifications and Skills
  • Minimum 2 years of experience in Paid Search and SEO, preferably in fashion, retail, or e-commerce.
  • Strong interest and understanding of the fashion industry.
  • Proficiency with Google Ads, Analytics (GA4), Tag Manager, Merchant Center, and SEO tools like SEMrush, Ahrefs, Screaming Frog.
  • Understanding of e-commerce funnels, keyword intent, and digital KPIs.
  • Ability to handle confidential information ethically.
  • Excellent analytical skills with the ability to translate data into strategies.
  • Effective communication skills and adaptability.
  • Creative mindset with a passion for fashion and consumer trends.
  • Experience with shopping feeds and product listings.
  • Legal right to work in Australia.
Benefits
  • Staff discounts across all Factory X brands.
  • Free on-site parking and a pet-friendly office environment.
  • Work with a passionate, collaborative team that values open communication.
Application Process

If interested, please send your resume and a brief cover letter explaining your relevant experience and motivation for the role to harrison@factoryx.com.au and fxhr@factoryx.com.au.

Additional Details
  • Seniority Level: Entry Level
  • Employment Type: Temporary
  • Job Function: Marketing and Sales
  • Industry: Retail

This job posting is active; apply soon to join our team

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