Digital Merchandising Specialist
2 weeks ago
Join Sony – one of the world's most recognised brands for consumer electronics, thanks to our legacy of incredible innovation and quality. Our ever-expanding business spans across all things entertainment, from TV, audio, digital imaging & professional products, to music, film, gaming and more
We're currently on the hunt for a Digital Merchandising Specialist to join our eCommerce team in North Sydney. You'll be responsible for maintaining and optimising content and products and promotions across our local and global Sony websites, eCommerce platforms and online marketplaces. Key to this role will be product and promotional planning, with a focus on optimising content, traffic, UX and UI on Sony's digital platforms, to effectively drive traffic and conversions.
About the role:
- Supporting the marketing team in implementing marketing strategies and campaigns to drive sales, engagement, web traffic and optimise conversions
- Maintaining content and marketing calendar in line with promotional & product launches
- Ensuring the website is optimised towards best sellers, with a focus on driving revenue via strategic upsell/cross sell execution
- Ensuring products are set up and optimised for key product launch periods
- Ensuring Sony Marketplaces have accurate content to maximise conversions
- Reviewing analytics to drive sales, improve UX and UI and to inform strategic planning
- Admin support and maintaining website content, promotional activity and customer data
- Working with external agencies to ensure creative and technical briefs are executed in a timely fashion with maximum effectiveness
- Leading on-site testing (A/B, wireframes, QA, UAT) to ensure accuracy and high performance of all digital content
- Supporting issue troubleshooting on e‑commerce platforms, working closely with third parties and customer care team
- Assisting with reporting to stakeholders weekly, monthly, ad hoc on conversion, UX metrics, sales trends and category performance
Key Skills & Qualifications:
- 3-5 years of Digital/Marketing/eCommerce experience with a passion for online and retail
- Strong business acumen with exceptional attention to detail
- Excellent written and verbal communication skills with the ability to foster strong relationships with key stakeholders
- Strong Website Ecommerce and content management experience (Salesforce Commerce Cloud in particular is highly desirable)
- Understanding of key web technologies such as HTML5, JavaScript and CSS
- Experience and capabilities in standard design tools such as Photoshop and illustrator, as well as in setting up, testing and maintenance of website promotions and campaigns
- Experience working with marketplaces (eBay, Amazon etc) highly desirable
- Experience in Search Engine Optimisation, and proficiency with Adobe Analytics / GA4 or equivalents, Excel (pivot/V‑lookup), and SEO best practices
- Can-do attitude with a willingness to learn
Why Join Us?
- Be part of a dynamic and innovative team driving digital transformation
- Work with a well-established global brand in the ANZ market
- Opportunities for professional growth and development in the eCommerce space
- A collaborative culture that values new ideas and continuous improvement
How to Apply:
Submit your resume and a brief cover letter outlining your experience and why you're a great fit for this role.
To applicants: thanks for thinking of Sony as your next workplace. We appreciate the love but unfortunately will only be able to get in touch with our shortlisted candidates.
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