Head of Online

1 week ago

Sydney, New South Wales, Australia Industrie Clothing Full time
Overview

Industrie Clothing was founded in 1999, and is now an institution in Australian men's clothing. We focus on producing modern, practical and instinctively masculine clothing for every man. We pride ourselves on sourcing the best fabric and trims from around the world and creating garments you can easily piece together for complete looks. With over 120 stores throughout Australia including concession locations and wholesale, there is bound to be a location near you

What we're looking for

As an ambassador for the Industrie, INDIE Kids, and Roler brands, the Head of Online is responsible for leading the online strategy to deliver exceptional brand and commercial outcomes across our eCommerce platforms and retail stores. This role oversees the planning and execution of commercial launches for each platform while optimising content, conversion, retention, and engagement. The ultimate goal is to ensure compelling brand storytelling and seamless customer experiences across all digital and retail touchpoints.

Responsibilities
  • Controlling online content across all channels ensuring we are delivering the brand story
  • Drive the development, performance & profitability of the INDUSTRIE, INDUSTRIE US, Indie Kids, Roler websites & Marketplaces
  • Oversee the annual performance marketing strategy for all brands with a solid focus on brand elevation, sales & customer retention & acquisition
  • Create a light touch CRM program for INDUSTRIE that builds customer journey whilst delivering an OMNI, elevated & consistent brand experience
  • Oversee output of digital graphics designer
  • Provide daily, weekly and monthly reporting to show performance and delivery of campaigns
  • Lead, manage & mentor the online team
What we're looking for
  • 5+ years' experience managing online platforms in a Retail environment
  • Experience creating innovative digital and ecommerce strategy & solutions
  • Data-driven, analytical and results-oriented, with an appetite for constant testing and optimization
  • Proficient in Google Analytics and other web analytics tools
  • Measurable experience with both creative and analytical digital marketing (EDM, Campaign)
  • Performance marketing capabilities across SEO/SEM
  • A confident communicator and able to influence through best practice and delivering to KPIs and ROI
What it's like here
  • We're fast-paced, always evolving, and always chasing a new look. Change is the only constant.
  • We work across many disciplines - no day is ever the same.
  • You'll work alongside the Chief Digital & Customer Officer and a growing team in our beautiful Sydney Head Office.
  • You'll have room to shape this role into something meaningful to you

Think you've got what it takes? APPLY NOW


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