Senior Brand Manager

Overview

Talent Acquisition Partner at The Lottery Corporation. Are you ready to take a leading role on some of Australia's most iconic lottery brands?

The Lottery Corporation is Australia's largest lottery company delivering life-changing wins and meaningful community impact. We combine a long-standing history with fresh energy, delivering winning moments every day for our people, customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today

About the Role

We are looking for a Senior Brand Manager - Lotto to help lead the growth of our Lotto portfolio (Saturday Lotto, Weekday Windfall, Super 66 and Strike Lotto). This 12-month contract role involves leading strategic brand and product initiatives to bring our Lotto brands to life, support our portfolio values and positioning, and maximise revenue growth. You will work closely with the Senior Marketing Manager, your team and a broad group of stakeholders to deliver activity that inspires customers and drives commercial success.

What you'll do

• Own strategic direction — Shape media, creative and digital approaches for Saturday Lotto and Weekday Windfall to drive growth and strengthen brand health.
• Lead iconic campaigns — Oversee end-to-end delivery of major initiatives including Saturday Lotto base draws, Weekday Windfall campaigns and flagship events like Megadraw, from briefing to post-campaign reporting.
• Drive commercial outcomes — Deliver portfolio revenue targets, manage budgets and forecasts, and ensure campaigns contribute to short-term sales and long-term growth.
• Manage budgets and reporting — Oversee day-to-day expenditure, financial reporting, forecasting and reforecasting, and ongoing budget management.
• Contribute to product and innovation — Shape product strategy, support innovation, and lead projects that grow our brands.
• Harness insights — Incorporate campaign results, customer research and market learnings into future initiatives.
• Collaborate widely — Build relationships with internal stakeholders and agencies to connect customer insights and deliver effective brand positioning.
• Lead and inspire others — Mentor and manage a team of marketers, fostering a collaborative and high-performing culture.

What you'll bring

We are seeking a senior brand marketer who leads teams and shapes the future of iconic brands. You will bring:

• At least 7+ years of marketing and brand management experience, including senior brand roles.
• Tertiary qualifications in Marketing (or a related business discipline).
• Demonstrated success in developing and executing brand and product strategies that deliver strong business outcomes.
• Deep experience leading large-scale advertising and media campaigns, including digital and CRM activity.
• Proven expertise in budget management, financial analysis, and forecasting.
• Strong analytical and communication skills, with the ability to translate insights into action.
• A collaborative leadership style with a track record of coaching and developing high-performing teams.
• A passion for building brands that inspire connection and create moments of joy.

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, but the perks of working with us are also strong. Here are a few:

• Flex for great outcomes — balance work and life with flexible working options.
• A range of leave types including cultural leave, flexi leave, volunteer leave, purchased leave, and 18 weeks of paid parental leave for all new parents.
• A true sense of belonging — commitment to inclusion and diversity with various initiatives and employee networks.
• Access to a comprehensive wellbeing program supporting mental and physical health.
• Opportunities to volunteer with community partners, plus dollar-matched fundraising for registered charities.
• A dedicated learning and development platform with resources to support your future.
• A one-off reimbursement payment to set up and optimise your home office.

About The Lottery Corporation

The Lottery Corporation Limited (ASX: TLC) is Australia's leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.

Best known for The Lott and Keno, we are proudly one of the highest-performing lottery businesses globally. For more than a century, we have supported Australian communities through lottery taxes, donations and partnerships, delivering winning moments every day to our people, customers, retailers, partners and our community.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We recognise the inextricable link First Peoples of Australia have with the land past, present and future.

Notes on inclusive recruitment: We welcome applicants from diverse backgrounds and encourage you to apply even if your experience doesn't align exactly with the criteria.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Entertainment Providers

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