Online Content Producer

3 weeks ago

Brisbane, Queensland, Australia BFJ Digital Full time
Overview

Direct message the job poster from BFJ Digital


Content production with AI integration for research, awesome clients, tight knit team, and SEO knowledge sounds great right?


A new role to tackle and harness the rapidly moving digital content space.


We hire on culture first. The reason we do that is to ensure we maintain the very tight nit group of like minded, kind, supportive, best in market talent to build an environment people want to be in. The outcome is we\'ve built something special here which benefits both the team, and clients.


Rule 1 of our AI policy - never finish with AI. Our content production process ensures high quality output, with data backed research to improve user engagement.


The purpose of this role is to ensure BFJ continue to lead the industry as being a technically advanced agency, using the latest digital marketing methods to ensure our clients succeed, and our professional journeys excel.


BFJ Digital is a full stack digital marketing agency. We produce thoughtful digital solutions by combining deep technical knowledge with data analytics and world-class customer experiences. 16 years of success is built on the referrals via high quality service for clients globally.



Responsibilities
  • Role: Writing and editing content pieces in line with individual client's brand/industry guidelines and goals (as well as SEO best practices), and for a variety of mediums including websites, blogs, third party sites, emails, and more.
  • Completing content audits and creating content marketing strategies
  • Understanding of on-site SEO optimisation, and off-site
  • Ability and experience to account / client manage
  • Track record of utilising and expanding AI integrations into your role (beyond Chatgpt)
  • Meeting clients regularly to discuss SEO and content strategy, results, progress and next steps.
  • Assisting in pitches and presentations as a part of the sales process or with existing clients as required.
  • Creating, developing and editing content for core websites while ensuring alignment and suitability for other channels including mobile, eDMs, and social media.
  • Ensuring content is developed within guidelines.
  • Ensuring content aligns with a digital strategy.
  • Working with the digital marketing team to monitor and provide insights from data analytics.
  • Project managing content development from inception through to delivery.
  • Holistically assessing areas requiring improvement to result in improvement to a clients' organic exposure in Google Search.
  • Complete competitor and industry analysis to assist in strategy development.


Experience
  • Bachelor in Journalism, Media & Comms, Creative Writing or related field.
  • 2-4+ years' industry experience.
  • Experience managing clients digital marketing and content production
  • A strong ability to convey a message and tell a story.
  • Ability to develop, translate and leverage strategic customer messages.
  • Experience in producing, editing and managing communications.
  • Adaptable and flexible problem solver.
  • Ability to analyse, interpret and act on data.
  • Hungry, results-oriented and proactive mindset
  • A tertiary qualification in Marketing or Journalism is advantageous.
  • Experience with SEO and aligning content with SEO requirements.
  • Ability to plan content production over the long-term.
  • Ability to develop quality content quickly when required.
  • Proven capabilities in content planning and schedule adherence.


Seniority level
  • Mid-Senior level


Employment type
  • Full-time


Job function
  • Marketing, Public Relations, and Writing/Editing


Industries
  • Advertising Services
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