Chinese Social Media Consultant

3 weeks ago

Melbourne, Victoria, Australia Social Garden Full time
GM of Strategy | Social Garden Performance Marketing Agency

Social Garden is a performance marketing agency that specializes in markets centered around big life decisions such as property, education, finance, and aged care.

We enable companies to scale their digital marketing capability overnight. Our entire business is oriented around delivering sales for our customers cost-effectively.

Key Responsibilities:

  1. Create and execute a monthly social media posting plan for WeChat and Little Red Book, adapting Western content to resonate with Chinese audiences.
  2. Collaborate with account managers, content producers, and client representatives to align strategies with campaign goals.
  3. Develop and maintain relationships with Key Opinion Leaders (KOLs) and ambassadors to amplify campaign impact.
  4. Guide video content production, including subtitles and translations, leveraging in-house production capabilities.
  5. Write recommendations and provide commentary for monthly performance reports using standard social media analytics tools.

Requirements:

  1. Expertise in Chinese Social Media Platforms: Proven experience managing campaigns on WeChat and Little Red Book, with a deep understanding of platform nuances and best practices.
  2. Cultural Knowledge: In-depth understanding of the Chinese student experience in Australia and how to create culturally resonant content.
  3. Language Skills: Native-level fluency in written and spoken Mandarin is essential; English proficiency is also required.
  4. Analytical Skills: Familiarity with social media reporting tools to track and report performance metrics.
  5. Collaboration Skills: Ability to work with diverse teams across account management, social media, and content production.
  6. Flexibility: Flexibility will be considered for the right candidate.

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