Senior Marketing and Communications Officer

Join the Strategic Communication team as a Senior Marketing and Communication Officer and help deliver evidence-based campaigns that make Queensland's workplaces safer. In this role, you'll lead and support the development of multi-channel communication strategies that raise awareness and drive behaviour change across work health and safety, electrical safety, and industrial relations.

Working closely with internal subject matter experts and external stakeholders, you'll produce high-quality, impactful content aligned with government priorities. If you're a driven, collaborative communicator with experience in marketing or communications, this is your opportunity to make a real difference.

Join the Strategic Communication team and help make Queensland's workplaces safer.

As a Senior Marketing and Communication Officer within the Strategic Communication (SC) unit and Strategic Communication Data (SCD) directorate, you'll play a key role in delivering communication activities that support safer, fairer and more productive workplaces for Queenslanders. This is an opportunity to make a meaningful difference across work health and safety, electrical safety, workers' compensation and industrial relations by developing and delivering impactful marketing and communication strategies that influence awareness, understanding and behaviour.

You will work in a high-performing, collaborative and agile team, supporting a diverse program of work across public education, regulatory change, industry engagement and stakeholder awareness. Your work will involve shaping and delivering best-practice, multi-modal campaigns and content that align with government priorities and regulatory strategies—ranging from large-scale behavioural change campaigns to direct stakeholder engagement initiatives. You'll work closely with subject matter experts across the Office of Industrial Relations (OIR), including policy, inspectorate, legal and digital teams, to ensure messages are accurate, timely and effective.

What You Can Expect In This Role

• Lead and contribute to the design, delivery and evaluation of communication, education and engagement activities that promote safety and fairness across Queensland workplaces.
• Develop creative, evidence-based content across multiple formats and channels, including digital, video, social media, print, events, email and partnership materials.
• Support the implementation of external communication strategies and campaigns, including advertising, partnerships, stakeholder outreach, and media planning.
• Maintain strong, collaborative relationships with OIR business units and external stakeholders to ensure messaging is well-informed, relevant and aligned with organisational objectives.
• Provide timely, strategic communication advice to your team leader, manager and director on campaign development, risks, opportunities and emerging issues.
• Work within a structured governance environment, ensuring all materials meet quality standards, comply with government writing and brand guidelines, and align with organisational priorities.
• Be an active contributor to team culture, supporting others, participating in agile team practices, and contributing to shared performance and development goals.
  
  

What We're Looking For

To be successful in this role, you will be a motivated, collaborative and strategic communicator who thrives in a dynamic environment. You will have:

• Strong marketing and communication experience, with a proven ability to deliver quality content and campaigns that influence behaviour and engagement.
• Excellent relationship management skills, with the ability to work collaboratively with subject matter experts, technical teams and external partners.
• Strong writing, editing and storytelling skills across a range of channels and formats.
• Strategic thinking and planning skills, with the ability to align communication activities to broader organisational objectives.
• A commitment to continual improvement, innovation and professional development.
  
  

Mandatory Requirements

There are no mandatory qualifications for this role, however, a tertiary qualification in marketing, communication or a related discipline is highly desirable. Relevant professional experience in a government, regulatory or complex stakeholder environment will be highly regarded.

Applications to remain current for 12 months.

Occupational group Marketing, PR & Communication
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