Marketing Manager

11 hours ago

Sydney, New South Wales, Australia Australian Broadcasting Corporation (ABC) Full time
Overview

Join to apply for the Marketing Manager role at Australian Broadcasting Corporation (ABC).


Responsibilities
  • Collaborate with internal stakeholders to develop, brief and execute best-practice marketing campaigns that cut through in a competitive media landscape.
  • Act as brand custodian for key platforms including ABC TV and ABC iview, ensuring marketing efforts are effective and aligned with the ABC's values and strategic objectives.
  • Shape how ABC stories reach and resonate with audiences across Australia, with a focus on screen content—including Entertainment, Drama, Indigenous, Comedy, Factual, Arts & Specialist.

About You

You're a self-motivated, content-loving marketer who thrives in a fast-paced environment and brings a strong understanding of strategic brand management and how to put it into action. With a deep knowledge of linear broadcasting, online content platforms, and ABC content, you'll combine audience insights, research and industry trends to create campaigns that put audiences first.


Your expertise spans end-to-end campaign management—from strategy and execution to budget management, tracking and reporting. You bring highly developed project management skills and a proven ability to lead teams, mentor colleagues and build strong stakeholder relationships. Analytical, creative and solutions-focused, you'll be adept at adapting strategies to suit an ever-changing media environment, including social media and digital platforms.


If you're ready to shape the way Australians connect with ABC's trusted content, and you have the drive to deliver campaigns that are innovative, insightful and impactful, we'd love to hear from you.


What We Can Offer You
  • 15.4% ABC Nominated Super.
  • Paid parental, carer\'s and supporting partner leave.
  • Salary packaging.

More Info

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.


To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements, please contact accessibility@abc.net.au


If you want to know more, please contact Sarah McDonald, Group Marketing Manager, Screen at mcdonald.sarah@abc.net.au


We are unable to accept email applications, please ensure that you submit your application via the online portal.


For more information on working at the ABC visit abc.net.au/careers


We respectfully request that Recruitment Agencies do not submit applications for this position.


Advertised: 22 Aug 2025 12:00 PM AUS Eastern Standard Time


Seniority level
  • Not Applicable

Employment type
  • Full-time

Job function
  • Marketing and Sales

Industries
  • Broadcast Media Production and Distribution
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