Marketing Automation Manager
4 weeks ago
Direct message the job poster from CreditorWatch
Who are we?CreditorWatch is a leading Australian data and technology company providing businesses with access to unique data and innovative products. Our platform helps customers manage their commercial relationships, enhance productivity, and reduce financial risk.
Established in 2010, we are a commercial credit reporting bureau offering comprehensive credit reporting products and data insights covering the entire customer lifecycle, from onboarding and credit decision automation to credit risk management and collections.
We have been recognized as one of AFR's Top 10 Best Places to Work and certified by Great Place to Work in 2022 and 2023. With significant growth in 2024 and plans to break records in 2025, now is a great time to join CreditorWatch.
Our PurposeEmpower Australian businesses to trade confidently with their customers.
Our MissionAim to be industry leader by delivering unique data insights and innovative products.
Your Role & TeamThe Marketing Automation Manager will develop impactful, data-driven marketing and automation programs to drive results. You will oversee lifecycle and lead nurture campaigns, from strategy to execution and optimization, working closely with sales, product, and CX teams. You will be the SME for Salesforce Account Engagement platform, leading configuration and ongoing campaign optimization.
This full-time role reports to the Head of Growth and offers hybrid working from our Sydney CBD Office.
Responsibilities include:- Developing end-to-end customer lifecycle marketing strategies
- Managing Salesforce and Pardot platforms
- Refining lead scoring methodologies
- Reporting on marketing effectiveness and optimizing campaigns
- Segmenting and personalizing marketing efforts across customer journey stages
- Collaborating with sales, product, and CX teams to meet business goals
- Minimum 5+ years of marketing automation experience
- Proven experience in lifecycle marketing campaigns
- Experience with Salesforce and Pardot (Account Engagement)
- Daily Fuel: Barista-made coffee, breakfast, snacks, and drinks
- Phone Credits: $50/month towards your plans
- Wellness Days: An extra day off each month
- Monthly Massages: In-house massages to relax and unwind
- Bonus Shares: Performance-based bonuses and access to Employee Share Scheme
- Fun Activities: Pasta-making, sailing, touch footy, winery tours, go-karting, and more
- Legal Services: Free legal assistance for various needs
The 1%'ers: Small efforts lead to big success.
Dependability & Trust: Providing reliable, trusted services.
Growth: Continual innovation and development.
Our People: Supporting employees in achieving their aspirations.
Recruitment Process- Phone Screening: Discuss role and experience
- Hiring Manager Meeting: Showcase your skills and ask questions
- Functional Meeting: Complete a take-home case challenge
- Values Meeting: Share why you want to join CreditorWatch
We foster a positive culture with open communication, celebrations, and diversity. We respond to every applicant as part of our 2024 Circle Back Initiative.
Job Details- Seniority Level: Mid-Senior level
- Employment Type: Full-time
- Job Function: Marketing and Advertising
- Industries: Software Development, IT, Financial Services
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