Strategic Planner

3 weeks ago

Sydney, New South Wales, Australia iknowho Full time
Overview

iknowho Sydney, New South Wales, Australia

Join to apply for the Strategic Planner role at iknowho

This is an amazing opportunity to grow your career in a supportive and collaborative agency.

Base pay range

A$130,000.00/yr - A$140,000.00/yr

Key Responsibilities
  • Insight & Research; Tap into culture, category, consumer and competitor trends to find the sharpest possible insight and emotional hook that fuels strategy and unlocks creative thinking.
  • Briefing & Strategic Guidance; Lead the development of briefs, translating insights into clear, persuasive direction for creative, media, PR, social, and production teams.
  • Ideation & Concept Development; Collaborate with creatives to shape ideas people can really feel, ensuring every concept is strategically sound and channel-aware from the outset.
  • Integrated Planning; Translate big ideas into real-world integrated programs using paid, owned, earned and shared channels to unfold the story over time and space.
  • Cross‑Team Collaboration; Partner with media, PR, social, production and creative teams to ensure the work hits on every front, both effectively and emotionally.
  • Performance Monitoring; Track and interpret campaign performance, iterating strategy as needed to optimise outcomes and deliver measurable impact.
  • Thought Leadership; Keep the agency thinking sharp. Bring provocations, inspiration, fresh takes, and a hunger to make things that matter.
  • Strong analytical and strategic thinking, able to mine data and turn it into compelling, actionable insight.
  • Demonstrated ability to craft impactful briefs and strategy that inspires creative and cross‑channel coordination.
  • Excellent written and verbal communication, capable of influencing both internal teams and client stakeholders.
  • Curiosity and cultural awareness, keen to probe trends and consumer mindset shifts.
  • Comfortable managing complex, integrated programs, juggling multiple channels, stakeholders, and shifting priorities.
Qualifications
  • Strong analytical and strategic thinking, able to mine data and turn it into compelling, actionable insight.
  • Demonstrated ability to craft impactful briefs and strategy that inspires creative and cross‑channel coordination.
  • Excellent written and verbal communication, capable of influencing both internal teams and client stakeholders.
  • Curiosity and cultural awareness, keen to probe trends and consumer mindset shifts.
  • Comfortable managing complex, integrated programs, juggling multiple channels, stakeholders, and shifting priorities.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Advertising and Marketing
Industries
  • Advertising Services and Marketing Services

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