Digital Experience

Details - Digital Experience & Optimisation Specialist

Apply now Job no: 569351
Work type: Continuing
Location: Melbourne (Bundoora)
Categories: Digital and Design, Marketing and Communications

• Full time
• Continuing
• Bundoora Campus
• HEO7 - Commencing at $103,171 plus 17% superannuation

This role sits within the Web & Digital Experience team, which is part of the Marketing Strategy and Insights Department within the Marketing and Recruitment Division. The team is responsible for enhancing the website and overall digital experience for the University, with a focus on the engagement of prospective students in the early stages of their journey, from awareness to conversion (applications).

The Digital Experience & Optimisation Specialist plays a critical role in improving the effectiveness of La Trobe University's digital presence through data-led insights, experimentation and experience uplift.

This role takes ownership of the website optimisation program, combining both strategic and tactical responsibilities, with a focus on improving lead volume capture, lead quality, engagement and application conversion. The specialist will play a leading role in data analysis, experimentation, A/B testing, and personalisation strategies to improve digital performance and user experience.

The role requires a blend of hands-on delivery and critical thinking, using actionable insights to inform direction and continuously improve the digital experience. Success in this role will depend on close collaboration with cross-functional teams to translate data-driven opportunities into impactful optimisation and personalisation initiatives.

To be considered for this position, you will have:

• An undergraduate degree in any area relevant to the position with at least 4 years subsequent experience; or extensive experience and management expertise; or an equivalent alternate combination of relevant knowledge, training and/or experience.
• A customer-centric digital optimisation or marketing professional with experience in using data to improve website conversion and digital engagement.
• Strong understanding of CRO strategies, web UX principles, and user behaviour analytics.
• Demonstrated ability to take strategic ownership of a digital optimisation roadmap and deliver measurable improvements.
• Demonstrated technical capability across digital analytics and optimisation platforms, with confidence to advise on best practice implementation and contribute to hands-on delivery.
• Demonstrated experience using A/B testing and personalisation platforms (ideally Adobe Target).
• Experience working with a content management system (e.g., Squiz Matrix, WordPress, Drupal).

Please refer to the Position Description for other duties, skills and experience required for this position.

Welcome to Bundoora campus – Please click on the video link below:

• Discounts for staff and their family members to study a range of La Trobe courses

Recruitment Enquiries: Lisa White, Talent Acquisition Consultant

Only candidates with Full Working Rights in Australia may apply for this position.

Please submit an online application ONLY and include the following documents:

• An up-to-date resume and;
• A separate document addressing each bullet point under the Essential Criteria 'Skills and knowledge required for the position', which is found in the position description.

Please scroll down to apply.

Aboriginal and Torres Strait Islander Applicants
We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.

La Trobe University is committed to creating a diverse and inclusive workforce. We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. Flexibility in interview format will be offered to shortlisted candidates.

All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.

Advertised: 08 Sep 2025 AUS Eastern Standard Time
Applications close: 14 Sep 2025 AUS Eastern Standard Time

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