Head of Marketing

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Launched in 2013, Loco Love's reputation in producing conscious chocolates that resonate with both the palate and soul has paved the way for its unprecedented popularity. We've been featured in Vogue, Harper's Bazaar, Gourmet Traveller and most recently we were selected as one of the AFR's Fast 100 - in the top 100 fastest growing companies in the Australia market.

The quality of ingredients we use are vital to the alchemy of our high-vibe products. We only use the finest organic, plant-based and whole food ingredients. Our sorcery is in the unique blend of superfoods, tonic herbs, probiotics and healing spices; chocolate with benefits.

We hold deep reverence for nature and operate with gratitude for the beauty that surrounds us. When sourcing our ingredients, we prioritise socially responsible suppliers that care about quality and craft, pay their farmers fairly, respect the earth and can provide traceable supply chains.

You will never find refined sugars, palm oil, artificial sweeteners, GMO's, emulsifiers, dairy or gluten in our products.

The Role

Loco Love is seeking a strategic, creative, and purpose-driven Head of Marketing to lead and evolve our brand presence across Australia and beyond.

This is a part-time role based in Byron Bay (or hybrid by negotiation), 4 days per week. As a key member of the leadership team, you'll drive the development and execution of marketing strategies that build emotional connection with our community, grow our eCommerce and wholesale channels, and reflect the heart and soul of the Loco Love brand.

This position would be particularly well-suited to someone with experience in premium lifestyle, wellness, beauty or food brands - who brings a balance of strategic thinking, creative storytelling, and commercial acumen. It's a unique opportunity to shape the future of a fast-growing, conscious brand.

Key Responsibilities

Work alongside Loco Love's Founder and CEO to deliver the Brand Vision and Strategy

Create quarterly and annual marketing plans aligned with business objectives and growth targets.

Ensure strategy balances both brand-building and performance-driven marketing initiatives.

Champion the consumer, ensuring our messaging, products, and experiences are deeply resonant.

Campaigns, Storytelling & Content

Lead the development of integrated campaigns across paid, owned, and earned channels.

Drive traffic and sales through our eCommerce store and Byron Bay showroom (DTC channel).

Support wholesale customer growth and sell-through with effective B2B marketing strategies.

Protect and evolve the Loco Love brand identity, tone, and visual language across all touchpoints.

Manage freelancers, agencies, and creative partners to produce cohesive and high-impact content.

Team Leadership & Cross-Functional Collaboration

Lead and develop a small but mighty marketing team

Collaborate with Product and Sales to execute successful product launches and seasonal campaigns.

Work cross-functionally to ensure all brand experiences - online and offline - reflect Loco Love's values.

Engage team members as brand ambassadors through education, experiences, and internal storytelling.

Budgeting, Analysis & Insights

Own the marketing budget and allocate resources across content, paid media, and agency partnerships.

Track, analyse, and report on marketing performance; extract insights and optimise future efforts.

Generate accurate forecasts and support data-led decision-making across the business.

Stay ahead of trends in luxury, wellness, food, and conscious consumer behaviour.

What You Bring

10-12+ years of marketing experience, ideally in packaged food, wellness, beauty, or premium lifestyle sectors.

A proven track record in developing and executing integrated marketing campaigns.

Strong experience in eCommerce growth and performance marketing strategies.

Excellent communication skills - both written and visual - with an eye for creative excellence.

Strategic thinker with a hands-on approach and high attention to detail.
A collaborative leader who thrives in cross-functional environments and dynamic teams.

Experience managing budgets, forecasts, and agency relationships.

Passion for wellness, sustainability, and purpose-led branding is highly desirable.

Why Work With Us

Be part of an innovative, conscious brand redefining premium chocolate.

Join a passionate, values-led team in one of the most beautiful places in the world - Byron Bay.

Help shape the future of a fast-growing Australian company with global potential.

Enjoy access to Loco Love treats and work with the highest quality organic ingredients.

Do meaningful work - creating products that are good for people and the planet.

Our Values

At Loco Love our purpose is 'to cultivate self-love in service of collective healing'. We bring this purpose to life by embodying our G.R.A.C.E values every day:

Gratitude – We communicate appreciation and celebrate beauty in all its forms.

Radical Responsibility – We own our actions, learn from mistakes, and always seek solutions.

Authenticity – We show up as our true selves and nourish our inner and outer worlds.

Compassion – We support each other with kindness and empathy.

Excellence – We execute with care, precision, and curiosity - always learning and refining.

If you're a strategic marketer with a passion for purpose-led brands, we'd love to hear from you
Apply now with your CV and a cover letter telling us why you're the perfect fit to lead Loco Love's marketing and help us craft everyday luxury and meaningful moments for our customers, partners, and community.

Salary match Number of applicants Skills match

Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have in a marketing role? How many years of people management experience do you have? What's your expected annual base salary?