Senior Brand Manager

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

Quote from Hiring Manager
As a Senior Brand Manager at Brown-Forman, you will have the opportunity to shape the future of iconic brands. You'll be at the forefront of developing strategies that resonate with our consumers and work closely with cross-functional teams to drive brand growth. Your leadership and strategic insight will play a pivotal role in making a tangible impact in the marketplace.

Meaningful Work From Day One
The Senior Brand Manager is responsible for developing and executing brand strategies across all touchpoints, working closely with cross-functional teams to ensure our brands are effectively positioned in the marketplace to drive growth. This role will focus on managing P&L, optimising marketing spend, and ensuring the execution of strategic brand plans to elevate the brand's premium positioning.

This is a temporary role, 12 months contract.

What You Can Expect
● Drive Business Results: Lead P&L management and optimisation to deliver brand growth. Establish activity KPIs and work with cross-functional teams to analyse marketing mix and resource allocation.
● Brand Strategy & Planning: Develop and implement ambitious brand plans grounded in consumer insights, with a focus on expanding brand penetration. Lead strategic business planning to achieve growth targets, collaborating with internal and external teams to execute plans.
● Marketing & A&P Management: Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio. Implement post-evaluations of brand-led spend and marketing activities to improve future campaigns.
● Brand Campaigns & Activation: Lead the development and implementation of key brand campaigns. Work with marketing and trade teams to adapt campaigns for various channels and customer needs, ensuring KPIs and resources are aligned.
● People Development: Lead and mentor a direct report, fostering a culture of creativity and insightfulness. Support the development of next-generation marketing leaders.
● Collaboration: Work with internal and external stakeholders, including the global brand team, IMC, and customer marketing teams, to create and execute integrated campaigns that elevate brand presence.

What You Bring to the Table

● A minimum of 6 years of marketing experience, with a proven track record of delivering brand growth in a competitive market.
● Strong commercial acumen and experience managing a P&L.
● Experience leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns.
● Expertise in brand strategy and execution, including experience with premium products, consumer insights, and RTD.
● Strong project management skills with the ability to lead multiple initiatives simultaneously.
● Excellent communication and leadership skills, with the ability to inspire and motivate teams.
● Experience within the spirits or beverage alcohol industry is highly desirable, but not essential.
● Willingness to travel domestically and internationally as required (up to 10%).

What Makes You Unique
● Proven experience in leading global iconic brands (as opposed to strong local brands).
● Experience in the CPG marketing space within large multinational companies.
● A passion for the premium spirits sector, with a deep understanding of market trends and consumer behaviours.
● Ability to innovate and identify new growth opportunities for brands, including in new and emerging markets.

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#jackdaniels

#LI

Requisition Type:

Management Level:

Global Job Level:

Number of Openings Available: