Associate Director Engagement and Programs

Overview

Associate Director Engagement and Programs role focusing on expanding student recruitment through digital channels and immersive marketing to boost engagement and enrolments across Victoria University.

About Us

The Student Recruitment Team promotes VU and VU TAFE, building relationships with schools and influencers to boost awareness and applications. Victoria University aims to be a global leader in dual-sector learning and research by 2028. Our Strategic Plan 2022-2028 emphasizes a thriving place to study and work.

About the Role

The Associate Director leads the strategic direction of the VU Early Entry Program, driving innovation in digital recruitment and loyalty initiatives. Through immersive marketing and tech-enabled engagement, the role boosts student recruitment and enrolments across Victoria University. This is a full-time position at a HEW 10, $137,624 classification, 36.75 hours per week, continuing contract.

For a copy of the position description, please refer to the Associate Director, Engagement and Programs document.

Key Duties

• Provide leadership and management of the development of creative concepts for immersive and experiential marketing activations, coordinating with internal partners and external vendors to bring concepts to life.
• Develop and implement a comprehensive plan to position the VU Early Entry Program as a loyalty-based program.
• Lead and manage loyalty-based initiatives to enhance long-term engagement and conversion of VU Early Entry students.
• Manage allocated budgets for staffing, resources, expenditure and ensure compliance with financial delegations, policies and procedures.
• Develop and execute a digital strategy to improve reach and effectiveness of student recruitment efforts.
• Identify and integrate new technologies and digital tools to amplify recruitment reach, improve engagement, and optimize operations while building relationships with stakeholders.
• Provide data-driven advice to improve the effectiveness of digital recruitment efforts for the area.

What you'll bring

• Expertise in developing and implementing student recruitment strategies, with a focus on loyalty-based programs and digital engagement.
• Strong knowledge of digital marketing strategies, tools, and technologies, including CRM systems, data analytics, and online engagement platforms.
• Experience in creating and executing immersive marketing activations from concept to implementation.
• Proven ability to manage budgets for staffing, resources, and expenditure with compliance to financial policies.
• Creativity and flexibility to generate innovative ideas to solve complex problems within the role scope.
• Extensive experience with loyalty-based customer programs or long-term engagement and conversion programs.
• Ability to provide strategic and operational leadership across functions.
• Proficiency in using data analytics to track and analyse digital recruitment effectiveness.
• Strong influencing and negotiation skills with the ability to develop insight dashboards and present reports clearly.

Application information

Application closing date: Friday 26 September 2025, 5:00pm AEST. The advert may close earlier if a suitable candidate is identified. Early applications are encouraged.

How to Apply

Applications must be submitted as a single document comprising:

• A cover letter
• Your curriculum vitae/resume
• Responses addressing all selection criteria
• Evidence of applicable qualifications, licenses and registration

Why Join Us

VU provides competitive salaries, excellent superannuation, and a variety of benefits. The university supports diversity, inclusion, and family-friendly policies to help staff excel and develop their careers. For more information, visit the Jobs at VU page.

Commitment to Inclusion

Victoria University is an equal opportunity employer committed to progressive inclusivity. We welcome diversity in Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socio-economic backgrounds. If you require adjustments at any stage of the recruitment process, please contact inclusivecareers@vu.edu.au or call (03) 9919 5999.

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