Advertising/Brand Manager

Position: Advertising/Brand Manager

Salary: $90,000 per annum plus 12% superannuation

Mode: Full-time

Hours: 38

Location: S120, Sunnybank Plaza, Cnr Mains Road & McCullough St, Sunnybank, QLD 4109

Experience required: Minimum 5 years of relevant experience

The candidate in mind will be expected to perform the following duties that include but are not limited to:

1. Advertising Strategy Development
   • Plan, organize, direct, control, and coordinate all advertising activities for the company and its franchise stores.
   • Develop and implement comprehensive advertising strategies to meet business objectives across all platforms, including digital, print, and social media.
   • Analyze market trends and competitor strategies to optimize advertising campaigns and identify opportunities for growth.
2. Campaign Management
   • Design, execute, and monitor advertising campaigns for each franchise store, ensuring they align with the overall brand strategy.
   • Create and manage budgets for advertising campaigns, ensuring cost-effectiveness and maximum ROI.
   • Track and analyze campaign performance using metrics such as ROI, conversion rates, and customer engagement to refine strategies and improve results.
3. Creative Development
   • Collaborate with the creative team to produce compelling ad creatives, including visual designs, copywriting, and multimedia content.
   • Oversee the design and production of ads for various platforms, including websites, social media, email marketing, print, and other media outlets.
   • Ensure all advertising materials adhere to brand guidelines and maintain a consistent brand voice and image.
4. Website and Social Media Management
   • Assist franchise stores with website design and development, ensuring a user-friendly and visually appealing online presence.
   • Design and optimize social media profiles and content to enhance engagement and brand awareness across all platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
   • Implement SEO strategies to improve website traffic and visibility on search engines.
5. Coordination and Collaboration
   • Work closely with franchise store owners to understand their unique advertising needs and tailor campaigns accordingly.
   • Coordinate with external vendors and agencies for specialized services such as media buying, video production, and graphic design.
   • Liaise with other departments (e.g., Sales, Product, Customer Service) to ensure alignment of advertising efforts with overall business goals.
6. Market Research and Analysis
   • Conduct market research to identify target audiences, consumer behavior, and emerging trends.
   • Analyze data and feedback from advertising campaigns to continuously improve strategies and tactics.
   • Prepare and present regular reports on advertising performance, insights, and recommendations to senior management.
7. Budgeting and Financial Management
   • Develop and manage advertising budgets for both corporate and franchise stores, ensuring effective allocation of resources.
   • Monitor spending to ensure campaigns are within budget and achieving desired financial outcomes.
   • Provide forecasts and financial reports related to advertising expenditures and results.
8. Training and Development
   • Train and support franchise store managers and staff on best practices in advertising, including digital marketing, social media, and design tools.
   • Stay updated on the latest advertising trends, tools, and technologies, and provide continuous learning opportunities for the team.
9. Compliance and Quality Assurance
   • Ensure all advertising materials comply with legal regulations and industry standards.
   • Monitor and enforce quality standards for all advertising outputs, ensuring high levels of accuracy, professionalism, and creativity.
10. Crisis Management
    • Manage and resolve any issues that arise from advertising activities, including negative feedback, PR crises, or campaign failures.
    • Develop contingency plans to address potential risks and ensure a swift and effective response to challenges.

Hold a minimum advanced diploma in advertising, marketing, business, etc.

• Possess a minimum 5 years of experience as Advertising, Marketing or Brand Manager
• Must have the ability to communicate in English, Chinese Mandarin and Cantonese. Speaking other Asian languages, such as Japanese, Korean, will be considered an added advantage.
• Experience in the E-commerce industry is a must.
• Skilled in social media platforms, such as Xiaohongshu, WeChat, Facebook, Tik Tok, SEO/SEM, data analytics.
• Strong organisational and communication skills.
• Strong interpersonal skills; a team player, positive and innovative thinker.
• Extremely detailed orientated with exceptional communication, proofing and reviewing skills.
• Exceptional creativity and attention to detail.