Chief Executive Officer

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Best Body is Western Australia's leading Reformer Pilates brand, with 18 beautiful studios, a highly engaged member base, and a mission to empower women to become the best version of themselves through movement, mindset, nourishment, and community.

Originally born from physiotherapy, we pioneered the fusion of clinical expertise and lifestyle-focused group Reformer Pilates in WA. Now, with thousands of transformations and testimonials under our belt, we're ready for our next chapter of national and international growth.

We are a business built on values, impact, and performance - and we're looking for a CEO who can bring strategic clarity, people leadership, and operational excellence to take us to the next level.

The Opportunity

As CEO, you will lead the day-to-day operations of Best Body while driving toward bold strategic outcomes: expanding our footprint, growing active members per location, reducing churn, building a world-class team, and ensuring consistent brand excellence at every touchpoint.

This is a rare opportunity to lead a purpose-driven, performance-oriented health and wellness brand with deep community roots and ambitious growth plans.

Key Responsibilities

1. Vision & Strategic Growth

Execute and refine the strategic growth plan across Australia and into new markets

Identify new revenue streams and operational efficiencies to improve profitability and impact

Support investor relations and exit/acquisition opportunities if required

2. Operational Excellence

Lead and support studio performance across all 18 locations

Ensure all departments (People & Culture, Marketing, Member Success, Property & Support) are aligned and high-performing

Champion data-driven decision-making and KPI visibility across the business

Coach and develop the leadership team (and build out when necessary)

Foster a values-aligned culture of ownership, accountability, and WOW service

Ensure systems for performance management, succession planning, and team development

4. Customer Experience & Brand

Maintain the integrity of the Best Body brand and customer experience across all studios

Collaborate with Marketing to enhance acquisition, retention, and member engagement

Support innovation in product offerings, technology integration, and community connection

What Success Looks Like

Active members per studio consistently above 200+

Weekly churn below 1%

Net Promoter Score (NPS) maintained above 70+, with a target of 90+

Employee Net Promoter Score (eNPS) maintained above 70+, with a target of 90+

Minimal to no class cancellations each month

Consistent delivery of WOW experience at scale

Strong EBITDA margins and increased studio-level profitability

A stable, high-performing leadership team with clear accountabilities

New market expansion (regionally or nationally)

You'll Thrive in This Role If You:

Have scaled a multi-site wellness, fitness, or health brand (ideally with 10+ locations)

Bring strong financial acumen and can lead through data

Have a track record of building high-performance teams and culture

Are operationally sharp but equally people-focused

Understand the power of systems, coaching, and brand integrity

Are excited by the opportunity to help thousands more people upgrade their lifestyle

Nice-to-Haves:

Experience in corporate-owned studio models

Exposure to M&A activity or investor relations

Deep understanding of women's health, movement, or Pilates

Familiarity with EOS or other operating frameworks

How to Apply

To apply, please submit your CV and a brief cover letter via the application portal. In your cover letter, share why you're excited about this opportunity and how your experience aligns with the role.

Best Body is an equal opportunity employer. We believe diversity drives performance, and we are committed to building a team that represents different backgrounds, perspectives, and skills.

Join us in shaping the future of movement, community, and self-care in Australia and beyond.

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