Content Executive

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At Tag, we bring big ideas to life as an integrated creative, content and channel activation partner to brands all over the globe. We help our clients to stand out and sell more by providing end-to-end marketing solutions that see our teams originate, craft, amplify and reimagine content across all channels and platforms.

Why Join?

This is an opportunity to join one of Tag's fasted growing regions globally. Our teams based across Sydney and Melbourne pride ourselves on our core values of integrity, innovation, trust, sustainability, growth, and accountability.

We realise these are easy to say but below is a snapshot of what this looks like each day here at Tag:

• 50% of our leadership team is female.
• 14% of our team have grown their careers from internship positions.
• 86% team retention over the past twelve months
• Strong career growth opportunities with twenty-five promotions in the past twelve months
• 3x official charity partners we have donated $30,000 in money and time
• DE&I Council organises regular events and social activities.

What we offer:

• Hybrid and flexible working
• An inclusive parental leave policy
• Investment in internal and external training opportunities
• A structured global mentoring program

Role Overview

The Social Content Creator role is part of the content creation team in the Tag Social Studio and is responsible for ideating, filming and editing brand appropriate, social-first video content. These platforms include Facebook, Instagram, TikTok and LinkedIn, and in-depth knowledge about the best practices across these platforms is required.

These content pieces may be shot in the Tag studio, hired sets/locations or in casual external settings.

Additionally, the Social Content Creator is also responsible for ideating social first content ideas to be shot by the separate Creative Studio, a separate team of highly skilled photographers and videographers, during larger campaign shoots.

Finally, the Social Content Creator is responsible for analysing content performance and critically thinking about how to improve performance against KPIs agreed on by the external client contacts and internal account teams.

Key Responsibilities

• Ideate, film and edit social first video content.
• Ideate static content and integrate into designs where required.
• Build social content calendars, with copywriting, hashtags and scheduling timelines.
• Stay up to date with social media platforms updates, best practices and integrate this knowledge into content briefs.
• Successfully communicate and liaise with internal stakeholders.
• Quality Control across all delivery against brand guidelines.
• End-to-end administrative ownership of projects.
• In partnership with the Social Studio Director, analyse content performance against agreed KPIs and iterate on how to improve performance in the next production cycle.
• Support the wider Social Studio Team in identifying social trends, content themes and editing styles across the social industry.
• Develop knowledge of Tag's full capabilities and offerings.
• Develop ability to integrate with the Tag Creative Studio

Key Requirements

• 2+ years in video content creation for social media channels (content for own channels, side hustles or passion projects accepted)
• High level of competency in one of Capcut, DaVinci, Adobe Creative Suite
• High level knowledge of social media best practice, platform updates, trends and content formats
• Some knowledge of social media performance metrics and how they relate to content performance.
• Previous agency experience
• Previous experience using studio lighting, backdrops and advanced production techniques for social content
• Experience in graphic design programs (Adobe Creative Suite)

This job description outlines the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as of the date it was created. Tag accepts that this job description may change as the role evolves and the individual may be asked to support other duties as required.

How to apply

If the above sounds right for you, simply click on "Easy Apply" and provide us with your full resume and salary expectations.

Don't let self-doubt get in the way of what could be a great opportunity. We know from research that many women and people from diverse backgrounds may not put themselves forward unless they believe they tick every box.

If this job description doesn't quite fit your experience, but you have an appetite to be part of Tag, please do still get in touch. We are always keen to meet with talented individuals from across our industry.

All information provided will be treated in strict confidence and used solely for recruitment purposes.

Seniority level

• Seniority levelNot Applicable

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Advertising, and Art/Creative
• IndustriesMarketing Services

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