Marketing Director

6 days ago

Melbourne, Victoria, Australia Affinda Group Full time
Overview

Location: Melbourne, Australia (Hybrid). Reports to: Chief Marketing Officer. Direct reports: 1-2 direct reports, plus specialist agency & group marketing support. Part of: Senior Marketing Leadership Team.

The opportunity

Draftable is a fast-growing legal-tech software company used by law firms and in-house teams globally. Since launching our flagship legal document comparison product in 2023, more than 900 organisations have come on board.

As Marketing Director, you will lead Draftable's global marketing function, reporting directly to the CMO and work as part of the Affinda Group Senior Marketing Leadership Team. This is a rare chance to shape the strategy, and market presence of a category-leading legal technology solution at scale.

Why this role
  • Join a fast-growing, global scale-up.
  • Key leadership position in a rapidly growing global legal-tech company.
  • Line management responsibility, plus close collaboration with Group Digital Performance and specialist agencies.
  • Cross-functional impact: partner with product, sales, and engineering leadership.
  • Founder-led company with long operating history and strong balance sheet.
What you'll do
Strategic Leadership
  • Refine and execute Draftable's global marketing strategy, plans, and budget.
  • Define and deliver go-to-market strategy in collaboration with product and sales leadership.
  • Drive significant brand development initiatives targeting legal and corporate sectors.
  • Build scalable systems, processes, and playbooks to support sustained growth.
  • Shape the long-term roadmap for Draftable's marketing function.
  • Launch product marketing initiatives.
Marketing Excellence
  • Develop and articulate clear value propositions, differentiators, and messaging tailored to the legal market.
  • Partner with product and sales to deliver integrated campaigns, compelling sales collateral, and thought leadership content.
  • Oversee high-quality execution across digital channels (SEO, SEM, content, LinkedIn, web).
  • Lead events and public relations strategies to strengthen Draftable's market position.
  • Monitor, analyse, and optimise marketing performance, reporting ROI across channels.
  • Coach, mentor, and grow the Draftable marketing team.
What you'll bring
  • 10+ years of marketing experience in B2B technology.
  • Demonstrated success leading and scaling marketing teams in high-growth environments.
  • Deep go-to-market and product marketing expertise.
  • Strong command of digital, content, and demand marketing best practices.
  • Proficiency with modern marketing platforms (HubSpot, Google Analytics, LinkedIn Ads).
  • Systems-driven approach to building scalable processes.
  • Outstanding leadership, organisational, and communication skills.
  • Enthusiasm to use AI tools to achieve commercial goals and increase productivity.
The ideal candidate

Combines strategic vision with hands-on execution, thrives in collaborative, fast-paced environments, and has a bias for action.

Location & travel

Melbourne CBD office, hybrid.

Compensation & benefits
  • AUD $170,000–$220,000 (inclusive of super).
  • Generous paid time off and hybrid flexibility.
  • Final package will reflect experience.
How to apply

Hit apply to upload your CV and a short cover letter explaining why you are a great fit for this role. We welcome applicants from all backgrounds and ensure a fair, inclusive process. We run a concise four-step process, including a short work assessment before the final interview.


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